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DECONSTRUCTING ADS

Core Concepts All media messages are CONSTRUCTED Use Specialized Techniques and Language Includes TEXT—what you SEE and HEAR Includes SUBTEXT—your INTERPRETATION. DECONSTRUCTING ADS. Language of Persuasion. Deconstruct This !. Print Ad #1: 2012. PRINT AD #2: 2010. PRINT AD #3: 2012.

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DECONSTRUCTING ADS

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  1. Core Concepts All media messages are CONSTRUCTED Use Specialized Techniques and Language Includes TEXT—what you SEE and HEAR Includes SUBTEXT—your INTERPRETATION DECONSTRUCTING ADS

  2. Language of Persuasion

  3. Deconstruct This!

  4. Print Ad #1: 2012

  5. PRINT AD #2: 2010

  6. PRINT AD #3: 2012

  7. PRINT AD #4:2012

  8. PRINT AD #5: 2010

  9. Print Ad # 6: 2013

  10. Print Ad # 7:

  11. Print Ad #8

  12. Print Ad # 9

  13. Print Ad # 10: 1960s

  14. PRINT AD #11: 1958

  15. PRINT AD #12:1963

  16. Print Ad # 13:1970s

  17. Print Ad #14: 1978

  18. Print Ad # 15:1985

  19. Print Ad # 16:1990s

  20. Print Ad # 17: 2013

  21. Print Ad #18: 2012

  22. Print Ad #19: 2013

  23. Print Ad # 20: 2013

  24. Counter ad courtesy of Teens, Tobacco & You project (Washington State)

  25. Preceding Counter Ads Courtesy of: Counter Ad Contest: Take an ad and change it into a counter ad, delivering a more truthful or constructive message using altered images, words or persuasion techniques. More Info.: http://medialiteracyproject.org/contests

  26. TASK: Create a counter adto an existing advertisement for sun/skin care product, delivering : a more truthful or constructive message alter the original ad’s images, words or persuasion techniques COUNTER ADVERTISEMENT

  27. Select a SPECIFIC ad to respond to Choose a TOPIC to focus on Include a minimum of TWO facts from your research (Science World article, Teen Health and Wellness online) Incorporate specific PERSUASIVE TECHNIQUES into your counter ad Counter advertisement

  28. Sun Safety Sun Protection Methods UVA/UVB radiation SPF Scale/Broad Spectrum Protection Skin Cancer/Melanoma Sunburns Long Term Effects of Sun Exposure Preventative Screening/Skin Checks Indoor Tanning Sunless Tanning Topics for Counter-Advertisement

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