One2Clean dispensing concept by Dreumex

1. One2Clean dispensing concept byDreumex Introducing a touch free dispenser in the world of the dirtiest hands

2. Agenda • Introduction Dreumex • Product characteristics • Background Touch Free concept • System & Advantages • Unique selling points

3. 1. Introduction Dreumex

4. We careabout your hands

5. History • 1960: Start in Dreumel, The Netherlands • 1963: Expansion with sales offices in Germany • 1971: Expansion with sales office in Belgium • 1991: Opening of new factory in Oss, Netherlands • 1995: Awarded the ISO-9001 certificate • 2000: European expansion with acquisition in France • 2004: New management and new strategy • 2005: Fire destroys factory in Oss, Netherlands • 2006: Expansion with sales office in Czech Republic • 2006: Opening of new & state-of-the-art factory • 2008: Introduction of our unique and innovative One2clean dispensing concept • 2010: Acquisition of Gent-L-Kleen Products, Inc USA • 2012: Launch of our unique & innovative Omnicare dispensing concept

6. Dreumex: company profile • Global presence: • Dreumex: Europe’s no. 1 specialist in hand care • Gent-l-kleen: leader in Heavy Duty hand cleaners in North America • Only hand care for dirty hands: • Highly efficient, specially developed products • Dreumex is always in compliance with every European, US FDA and/or local law and regulations • Sales offices: Netherlands, USA, Belgium, Germany, France, Czech Republic (CEE) • Distribution: present in over 50 countries worldwide

7. Manufacturing Excellence • European Manufacturing base Oss Netherlands • Mixing – Fully computerised ensuring consistent product quality and performance • Filling – Modern flexible facility for various packaging formats meeting the market requirements • R&D – In house to develop products under the Dreumex brand, using our expertise and experience • USA Manufacturing base in York, Pennsylvania • Mixing, Filling & Packing • Warehousing and distribution • R&D

8. Manufacturing Excellence • Quality Control • All products produced under Cosmetic Guidelines • Production according GMP guidelines: 2007/08 New Legislation states that cosmetic product manufacturers must produce according to “Good Manufacturing Practice” guidelines. • FDA approved (where relevant) • Dreumex products are subject to stringent control processes which includes: • Treatment of Water to remove bacteria • Segregation of raw materials • Inspection of raw materials prior to mixing • Laboratory testing pre and post filling

9. Our Markets • Dreumex Hand Cleansing Products are designed for broad markets: • Automotive • Printing • Construction • Transportation • General Industry (FM) • Each of the industries we serve have many soilings. Dreumex products are formulated to remove a wide range of soilings as well as providing before and after protection. • Everywhere where hands get dirty!

10. 2. Product characteristics

11. Product characteristics • In compliance with European Cosmetics directive • Also AFNOR approved • Dermatologically tested and approved • Our products are classified as milder than a hand wash for children. • Skinfriendly • Our rubbing agents do not harm the skin, nor clog-up drain pipes. • Good risibility • Good stability • No or hardly any perfume • Due to high quality ingredients ( which also comply with the law) it is not necessary to add perfume to cover up nasty smells.

12. 3. Background & the concept

13. Why are these companies/products successful? • Apple: • iPhone • iPod • Microsoft: • Windows • Douwe Egberts: • Senseo • Apple: • iPhone • iPod • Microsoft: • Windows • Douwe Egberts: • Senseo • Apple: • iPhone • iPod • Microsoft: • Windows • Douwe Egberts: • Senseo

14. Why are these companies/products successful? • Is it because they have low priced products? • Is it because they have good marketing? • Is it because of the good quality of the product? • Is it because they have a good sales team? • Or could it be because they have developed a unique product!

15. How successful without • Good price? • Good quality? • Good marketing? • Good sales? Price x quality x marketing x sales x innovation = SUCCESS

16. Background / market situation • Awareness • More companies are aware of hygiene • Health and safety becomes more important • Companies choose for quality products • Cost • Companies are becoming more and more cost conscious • Waste is to be avoided as much as possible • Dispensers are a vital tool • Complete hand care program • Achieving objectives on hygiene and cost • Getting more popular

17. Evolution • Bulk • Use: 50 gr. • Dirty packaging • Cross contamination • Pot & pump • Use: 30 gr. • Dirty packaging • Not empty with pump • 1st generation • Use: 20 gr. • Dirty handle • Rest product 15% • One2clean • Use: 10 gr. • Dirty handle • No rest product • On2clean Automatic • Use: 5 gr. • SAVES MONEY • HYGIENIC

18. The concept / in short • Unique touch free dispenser for optimal hygiene • Optimal portion control guarantees economic use • 1 dispenser concept for complete hand care system • Easy to mount ‘click-and-use’ concept • Removable click-in pump • Robust & strong dispenser

19. 4. System & Advantages

20. The concept / dispenser • Automatic dispenser - 5 ml pump • 5 ml per dosing / exact dosage per usage • Suitable for heavy duty hand cleansers • Automatic dispenser - 1.5 ml pump • 1.5 ml per dosing / exact dosage per usage • Suitable for creams • 5 ml version:  dark grey pump • 1.5 ml version:  white pump

21. Advantages / dispenser • Activated by latest infra red sensor: touch-free • Optimal hygiene • Immediate response (gives soap immediately) • Clean dispenser & washroom • 8 AA batteries – 6,000 dispenses • Battery low indicator, continues dispensing for 1,200 times • Energy saving features • Protected against accidental dispensing • Portion control • 5 ml & 1.5 ml pump available • Very economic use / saves money • 1 sec. delay between dosages • Only 1 (optimum) dosage is used • Very economic use / saves up to 60%

22. Advantages / dispenser • Removable ‘click in’ pump • Patented design • Dispenses all products (hand care system) • Solvent and non solvent • Creams • No dripping or leaking • Various pumps can be mounted for various products • Pump can be washed (hygienic & clean) • Pump error indicator (fast flashing) • Special mounting system • Easy to mount, remove and change  saves time • Made of PC ABS • Very robust / strong material  ideal for all industrial environments • Designed for minimum 42,000 dispenses • Operates between 5 and 45°C (40 – 115ºF) • Cleaning • System can be switch on/of

23. Touch Free Dispenser Automatic dispenser: • Touchless dispensing in “dirty” environments • Reduces cost • Complete hand care system • Easy to service

24. Advantages / cartridge • Special piston in cartridge • Residue-free dispensing: no product left in cartridge • Very economic / saves money • Level indicator (quantity of remaining product) • Ideal for maintenance • Never without product • Patented pump / cartridge connection • No copies possible • Cartridge as a communication tool • Great branding • All required (product) information at hand

25. The concept / products Before work - protection • Protective hand cream  barrier cream During / after work - cleansing • Solvent-free hand cleansing paste  hand cleanser for medium to heavy soilings • Extra powerful hand cleansing gel   hand cleanser for heavy / extreme soilings After work - reconditioning • Reconditioning hand cream

26. Protection

27. Protective hand cream • Pre-work barrier cream • forms a barrier against harmful substances • prevents dirt penetrating the skin • makes it easier to clean the hands • suitable for facial use

28. Cleansing

29. Solvent-free hand cleansing paste • Solvent-free hand cleansing paste: • effective cleaning with skin friendly ingredients • for medium to heavy soilings such as lubricants, diesel, brake fluid, cement and rust. • especially suitable for use in the automotive, construction and metalworking industries. 

30. Extra powerful hand cleansing gel • Extra powerful hand cleansing gel: • extreme cleaning while keeping hands in perfect condition • for extreme soiling such as tar, paint, glue and lacquer • especially suitable for use in car paint shops, workshops, the printing industry and the painting industry, etc.

31. Wash & Care • Wash & Care is a unique formula: a 2-in-1 product that combines: • a heavy duty hand cleanser • with a moisturizing hand cream • A separate hand cream is not needed. • To confirm the skin friendly characteristics the independent medical research company Dermatest performed a dermatological study.

32. Wash & Care

33. Dreumex Eco • Latest Dreumex innovation in the field of industrial hand cleansers • Fully biodegradable • Minimum impact on the environment • In compliance with strict requirements drawn up by the European Union • Dreumex Eco contains the EU Ecolabel

34. Dreumex Eco • Product information • Gel structure • Solvent-Free • Biological scrub (waste of maize production) • Only environmentally friendly ingredients • Limited packaging • Cleaning Power: medium to strong soiling • Skin friendly

35. EU Ecolabel • The EU Ecolabel sets strict requirements which products need to meet in order to obtain the EU Ecolabel. A company can develop products that meet the requirements on a voluntary basis. • The label has been in force since 1992 and its purpose is to encourage companies to market products and services that are environmentally friendly. • The criteria in order to obtain the EU Ecolabel are very stringent and only the most environmentally friendly products will be awarded with the label. • More about EU Ecolabel can be found at www.ecolabel.eu

36. Reconditioning

37. Reconditioning hand cream • After work reconditioning cream: • helps the skin’s natural recovery process • leaves the skin smooth and supple • protects against the damaging effects, caused by work and weather conditions

38. The concept / product overview

39. The concept / product overview

40. 5. Unique Selling Points

41. USP’s • Innovation that ensures: • Cost saving: • lower cost for the end-user • Sales potential: • increase of sales by offering an innovative concept with true benefits.

42. Cost saving • Reducing cost can be an important factor in convincing the end-user to change product. • The price of this system and products can be seen as high relative to many low cost products in the market. • However, when calculating the cost per hand wash or the cost for hand washing per year shows that the Touch Free dispenser operates with a lower cost compared to everything on the market today. • Main reasons for this are: • Users only take a second portion when they are really dirty. This is vs. at least 3 to 6 portions of any other product • Each portion is 5ml (the amount that 80% of users need) with the Touch Free dispenser • Competitors portions are up to 50ml (scoops by hand)

43. Cost saving • Basis of consumption figures: • One2Clean dispenser consumes 10 x 3L cartridges per year with 10 users • 5ml dispensing per application • 600 washings per cartridge • Average of 2.5 washings* per day per man = 25 washings per day • 600 ÷ 25 = 24 days per cartridge • 240 working days per year = 10 cartridges * depending per industry. Number of washings per day in Automotive market is much higher.

44. Cost in use calculator • Simple spreadsheet that will calculate the cost saving for the end-user per year: • Needed info: • # employees that wash hands • Estimated # hand washes per day per employee • Fill in the price of their current product (€/L) • Fill in the price of a One2Clean cartridge (€/L) • The model will calculate the annual savings (€ and %)

45. Sales Potential • Starting point: • 10 workers per dispenser • Each dispenser uses 10 cartridges / year • Sales price of €25 per 3L cartridge • Sales per dispenser / year : 10 cartridges x €25 = €250 • Install only 200 dispensers = 2.000 cartridges x €25 = €50.000/year • No other container will fit The One2Clean system!

46. Successful companies/products • Douwe Egberts: • Senseo • Apple: • iPhone • iPod • Microsoft: • Windows • Dreumex: • Touch Free • Dispenser

47. Wrap up • Sell something new and unique • Touch Free dispenser • High quality products • All your customers have dirty hands • You can compete with everything in the market today • Additional sales to new customer • Look for larger customers with many dirty hands • Sell more than one dispenser (make deals) • Sell on cost not on price • Be successful

48. We Care About your Hands!