Book Publishing: An Introduction

1. Book Publishing: An Introduction Acquistions 103

2. The Book Trade Acquisitions staff and selectors need to know something about the book trade… • It helps personnel determine something about the quality of an item under consideration. • It also aids acquisitions staff when they have to deal directly with publisher. • It may also aid in selecting a supplier. Acquistions 103

3. What is a publisher? • To publish…to issue a printed work, etc. to the public, as for sale • To issue the written work of an author (Websters) • Appropriate to describe book publishing as a cultural industry • Book Publishing: A Basic Introduction by John P. Dessauer Acquistions 103

4. Standard Terminology • Divisions of the Industry • Association of American Publishers has established some definitions. Acquistions 103

5. Books By Type • Trade books • Religious books • Professional books • Mass market paperbacks • University Press books • Texts • Government Publications • Serials publishers Acquistions 103

6. Functional Areas of Publishing • Editorial • Production • Marketing • Fulfillment • Administration Acquistions 103

7. Future Trends • Era of rapid change • Mergers and acquisitions • Era of the accountant-publisher • Multinational publishers Acquistions 103

8. Changes… • Simultaneous publication of popular works in paper, audio, or CD-ROM formats • Increased serialization of important new works in major magazines like Newsweek and Time • Major event publications • E-Books Acquistions 103

9. Websites • Association of American Publishers • www.publishers.org • Books A to Z • www.booksatoz.com • Book Web • www.ambook.org • Bookwire • www.bookwire.com • Publishers’ Catalogues Home Page • www.lights.com/publisher/index.html Acquistions 103