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Join the discussion on promoting health and well-being on college campuses. Learn about the comprehensive set of national health objectives, the role of the Healthy Campus Coalition, and the development of measurable goals. Engage in strategic planning and discover the tools available for implementation.
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2013 ACHA Annual Meeting@ACHAHC2020 #HealthyCampusMay 28, 2013 Michelle M. Burcin, MPH, PhD Walden University Allison J. Smith, MPA New York University
Agenda • Discussion • Background • Activity • What’s next?
Who do we have in the room?
Healthy People & Healthy Campus • Comprehensive sets of national health objectives (US Health & Human Services) • Designed to measure progress over time • Public and college health documents (American College Health Association) • Leading Health Indicators
Writing Group… • Michelle Burcin, (Healthy Campus Chair) Walden University • Allison Smith, (Healthy Campus Vice Chair) New York University • George Brown, University of Alabama • Cynthia Burwell, Norfolk State University • Jim Grizzell, CSU-Pomona • Katie Vatalaro Hill, Virginia Commonwealth University • Jacque Hamilton, Texas A & M- Corpus Christi • Eric Stein, Stanford University • Sara Stahlman, UNC- Chapel Hill • Ann Quinn-Zobeck, The BACCHUS Network
Process of Developing HC 2020 Objectives • Background • Recruitment of other partners • Formation of writing work group • Face-to-face meetings • Monthly calls—Healthy Campus 2020 Coalition • Feedback from HC 2020 Survey and ACHA 2010 and 2011 Annual Meeting presentations • Compromising/Collaborating/Hard decisions • Final Product • Web-based (flexibility) • Data-sources
What’s New for 2020? • Multi-disciplinary working/writing group • Web-based format • Academic Impact specific objectives • Inclusion of faculty/staff objectives • All objectives linked to data sources (e.g. measurable) • Three formats for objectives: • Web-based • Excel Spreadsheet • Word Document • Inclusion of action model to guide implementation with corresponding worksheets (the “how to” sheets)
Vision Campus communities in which all members live long, healthy lives. Mission Healthy Campus 2020 will strive to: • Identify current and ongoing nationwide health improvement priorities in higher education; • Increase campus community awareness and understanding of determinants of health, disease, and disability and the opportunities for progress; • Provide measurable objectives and goals that can be used at institutions of higher education; • Engage multiple constituents to take actions to strengthen policies, improve practices, and empower behavior change that are driven by the best available evidence and knowledge; • Identify and promote relevant assessment, research and data collection needs.
Overarching goals: • Create social and physical environments that promote good health for all. • Support efforts to increase academic success, productivity, student and faculty/staff retention, and life-long learning. • Attain high-quality, longer lives free of preventable disease, disability, injury, and premature death. • Achieve health equity, eliminate disparities, and improve the health of the entire campus community. • Promote quality of life, healthy development, and positive health behaviors.
Topic Areas For Student Objectives (54) • Academic Impediments (5 objectives) • Family Planning (3 objectives) • Health Communication/Health Information Technology (10 objectives) • Immunization and Infectious Diseases (6 objectives) • Injury and Violence Prevention (9 objectives) • Mental Health and Mental Disorders (4 objectives) • Nutrition and Weight Status (3 objectives) • Physical Activity/Fitness (2 objectives) • STD and HIV (5 objectives) • Substance Abuse (4 objectives) • Tobacco Use (3 objectives)
Student Objectives Primary Sources for Data • ACHA-NCHA II – Spring 2010 (baseline) • ACHA CY 2010 Pap and STI Survey • Core Alcohol and Other Drug Survey • CDC National Immunization Survey
Faculty / Staff Topic Inclusion Process • Identify “faculty/staff” objectives chosen from selected topic areas: • Significant committee input on topics for inclusion • Based on “3-4-50” principle • Maintain adherence to ability to assess through accessible data • Consideration of “developmental objectives” • Initial topic inclusion with idea of future additions (dynamic document)
Topic Areas For Faculty/Staff Objectives (21) • Nutrition and Weight Status (10 objectives) • Physical Activity/Fitness (3 objectives) • Stress Management (2 objectives) • Tobacco Use (3 objectives) • Miscellaneous (3 objectives) Sources for Data: Healthy People 2020 • National Health Information Survey • National Health and Nutrition Examination Survey • Quality of Worklife Module (potential source)
Objectives plus a Tool Kit • Healthy Campus 2020 • Connect, Collaborate, Create • Ecological Model • MAP-IT Framework
MAP-IT Tools 10 Worksheets: • M Potential Partners • M Organizing a Coalition • A Community Assets • A Prioritizing Issues • P Defining Terms • I Coalition Assessment • I Communication Plan • T Measuring Progress
Your University Leadership has charged you with improving X topic on your campus. Where do you start?
Let’s Divide Into Working Groups • If you are here with colleagues from your university… you can form a group • Groups by topic: • Sexual Health • Tobacco • Physical Activity • Violence • Mental Health • Nutrition • Alcohol use/abuse
Mobilize • Identification of a need for campus-wide approach • This can come various ways • President with a soft spot • Campus tragedy • Decision it is the right thing to do • Grant Funding identified/received • Higher level support and acknowledgement • Build a Coalition • “Health” is everyone’s responsibility… NOT just SHS/Recreation • Big decisions • students, faculty, and staff OR only students • All students OR just students on main campus (no med, professional, etc) • Organized by task OR topic • Working/task group OR advisory group
Brainstorm Time Can you name 10 departments on your campus that could form your Coalition? Are these 10 departments outside Student Health?
Worksheets #1 and #2
Brainstorm Time What data is available on your campus? What resources and assets are available on your campus?
Assess • You want to determine your campus needs and assets (resources) • Trends in SHC utilization • ACHA-NCHA • CORE data • Student Affairs data with health items • EHR data • Student feedback • Student focus groups • Feedback from student affairs, faculty, and schools through multiple venues (i.e. key informant interviews)
Worksheets #3 and #4
Priority Areas This can be done various ways: Gap analysis between national data and your campus data Academic Impediments Not gold standard but often used: campus hot button issues
Your deliverable is… What is your SMART objective(s)? How will you measure your objective(s)?
Now the HARD part… Develop a Plan!
Worksheets #5, #6, and #7 are references for plan development
Planning Vision Where are we going? Mission Why do we exist? Goals What is the plan trying to accomplish? Objectives What are we going to? Strategy How are we going to get there? Actions/Activities Individual action steps needed to complete each strategy.
Action Plan • Be Specific • Provide concrete deadlines • Hold people accountable
Worksheet #9
Wordmark Development • Utilize campus experts (University Publications) • Brand identity/recognition • Represents HEALTH on campus • On everything from water bottles to university folders • Struggle to gain university wide support for wordmark usage • Make it easily accessible for usage
Worksheet #10 will help with measuring progress Worksheet #8 should be used when reviewing and evaluating your Coalition
Challenges • Stakeholders’ perceptions of what defines “healthy” • More than physical activity and runny noses • How to frame goals to stakeholders –not about the SHS but ENTIRE campus • Where to get started • People like to brainstorm, not talk about indicators and evaluate evidence-base solutions • Implementation of actions • Prioritizing ideas • Who is going to do the work • Organizational Structure
Search: Healthy Campus 2020 (group) http://www.linkedin.com/groups/ACHA-Healthy-Campus-2020-4456156/about ACHAHealthyCampus @ACHAHC2020 #HealthyCampus Connect. Collaborate. Create.