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The Broadband Difference John B. Horrigan – Senior Research Specialist NARUC Broadband Summit April 28, 2003. Presentation Outline. Pace of broadband adoption Who are broadband users? What do they do online? My take on the state of broadband demand. Broadband adoption.

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Presentation Outline

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  1. The Broadband DifferenceJohn B. Horrigan – Senior Research SpecialistNARUC Broadband SummitApril 28, 2003

  2. Presentation Outline • Pace of broadband adoption • Who are broadband users? • What do they do online? • My take on the state of broadband demand.

  3. Broadband adoption

  4. Adoption Time of New Technologies(source: Federal Communications Commission )

  5. Broadband Demographics – 2003 and 2000

  6. Broadband amplifies, intensifies everything A fat-pipe effect • Spend more time logged on • Do more things online • Do them more often • Feel better about the Internet’s role in their lives • Change the way they spend their time

  7. Frequency of online use & online experience

  8. Broadband changes online behavior • Create and share content • Multimedia use and multitasking • Taking online activities that used to be performed offline

  9. The broadband picture: Information seekingBroadband Users (BLUE) vs. Dial-Up Users (RED)% Users who do activity on typical day

  10. The broadband picture: Information producingBroadband Users (BLUE) vs. Dial-Up Users (RED) % Users who do activity on typical day

  11. The broadband picture: DownloadingBroadband Users (BLUE) vs. Dial-Up Users (RED) % Users who do activity on typical day

  12. The broadband picture: Media streaming Broadband Users (BLUE) vs. Dial-Up Users (RED)% Users who do activity on typical day

  13. Changes in time use • 37% say their Internet use has cut their time watching TV • 31% say it has decreased the time they spend shopping in stores • 18% say it has decreased their time reading newspapers • 13% say it has decreased the time they spend in traffic • 25% say it has increased the time they spend working at home

  14. The Broadband Story • Broadband uptake is rapid compared with adoption rates of other technology • Broadband adoption appears to be driven more by activities than demographics • Those who say they want broadband tend to be content creators, music listeners, news gatherers • And those who say they want broadband spend more on communications goods than other users. • Internet adoption, by contrast, is driven more by demographics • And Internet adoption has stalled in past 12 months

  15. How to quicken uptake? • Get more people online • Broadband uptake is quick given that you’re online • Lots of good models for encouraging access • Let activities that are associated with broadband users flourish • Business models for online music, P2P • No “walled gardens” on the Internet

  16. be bold but unimaginative

  17. About us Pew Internet & American Life Project 1100 Connecticut Ave. NW – Suite 710 Washington, D.C. 20036 202-296-0019 http://www.pewinternet.org/ Find me at: jhorrigan@pewinternet.org

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