1 / 9

Basic Elements of Design

Basic Elements of Design. A summary of the book by Robin Williams “Non-Designer’s Design Book”. Principles of Design. C ontrast. If two things are not the same, make them REALLY different. R epetition. A lignment. P roximity. C.

thimba
Download Presentation

Basic Elements of Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Basic Elements of Design A summary of the book by Robin Williams “Non-Designer’s Design Book”

  2. Principles of Design Contrast If two things are not the same, makethemREALLYdifferent. Repetition Alignment Proximity

  3. C One of the most effective ways to add visual interest to your page is… ontrast

  4. Contrast Key idea: Contrast is created when two elements are different. For contrast to be effective, make them different, really different.

  5. Contrast You can create contrast through… color picture elements http://www.palmer-photoart.com/img/KiwiContrast.jpg http://desktoppub.about.com/od/contrast/ss/contrast_5.htm

  6. Contrast Two items on the same page can not be similar. http://www.famefoundry.com/wp-content/uploads/2009/07/Bad-MySpace-Design-620.jpg

  7. Contrast One purpose of contrast is to create an intereston the page. Our eyes like contrast. Make two elements on the page that are not the same, such as two typefaces or two line widths or two colors, very different. Look at each of the three versions: How has the designer increased the contrast in the text elements from version to version? In the colors? In the size of elements? The graphics? In the spatial relationships?

  8. Contrast One purpose of contrast is to aid in the organizationof information. http://www.famefoundry.com/wp-content/uploads/2009/07/Bad-MySpace-Design-620.jpg

  9. Bad contrast is just as bad as no contrast! This is hard on the eye making it difficult to stay on the page. DDMP Rocks! Much better use of color to create good contrast. DDMP Rocks! Contrast

More Related