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State of the Nation: Academia Tim Holmes, University of Cardiff Liz Nice, University of Sheffield

State of the Nation: Academia Tim Holmes, University of Cardiff Liz Nice, University of Sheffield. Magazine Training: How It Was. On the job Harassed editors Grumpy editorial assistants Grumpy/unproductive workies Poorly attended/poor in house training Well trained = poached.

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State of the Nation: Academia Tim Holmes, University of Cardiff Liz Nice, University of Sheffield

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  1. State of the Nation: AcademiaTim Holmes, University of CardiffLiz Nice, University of Sheffield

  2. Magazine Training: How It Was • On the job • Harassed editors • Grumpy editorial assistants • Grumpy/unproductive workies • Poorly attended/poor in house training • Well trained = poached

  3. Magazine Training: How It Is NOW • 12 PTC accredited courses (9 weeks duration to 3 years) • Commercially driven courses with strong industry links • Courses run by ex-editors • Short staffed? Tight budgets? The solution is here…

  4. Editors agree “Training is such an important area but it’s been neglected for so long. People complain about the young people on their magazines not understanding what’s required – but that’s because they haven’t trained them. To get a job at Closer, it’s vital you get some training before you come, either on the regionals or on a course.” Jane Johnson, editor, Closer

  5. Magazine training: how it now is • Balance of traditional print skills, online skills and blue-sky experimentalism

  6. STUDENT WORK = genuine experience

  7. MAGAZINE SKILLS now taught • Reader-centred approach • Finding the “Gap in the market” • Teamwork • Advertising • Marketing. • Flatplanning

  8. Editors agree “‘Can you really teach people to have great ideas? Maybe not. But most skills are transferable. Remembering to think like the reader is something you can learn and I would be impressed by any graduate who had already been refined in that way.” Margi Conklin, editor, Wedding

  9. MAGAZINE SKILLS now taught • Creating their own websites • Feature writing in numerous styles • Editing + subbing • Commissioning… • Layout and design

  10. Magazine training: NEWS SKILLS • Patch reporting • Writing to deadline • Interviewing • Shorthand • Media Law • Public Administration

  11. Editors agree “Magazine journalists can’t sit in their offices and wait for the stories to come in any more. They’ve got to revive the old journalism skills of getting out there and sniffing stories out.” Paul Merrill

  12. Access to current research Co-operation/ collaboration in research projects Why not use us? Opportunities for co-operation (1)

  13. Opportunities for co-operation (2) • Diversity Student intakes and within the industry • First jobs Applicants, skills, salary levels

  14. Opportunities for co-operation (3) • Work Placements Enthusiastic. Skilled. Uncomplaining Students. AVAILABLE NOW

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