6 Ways Businesses Can Enrich Experiences With Virtual Reality Apps In 2020

1. 06 FEBRUARY 2020 6 Ways Businesses Can Enrich Experiences With  Virtual Reality Apps In 2020  Written by ​Dhaval Patel   Rewind a few years back, when the mobile app was a novelty and  virtual reality was but a fantasy. Imagine if someone told you back  then that VR could be used as a predominant ​technology​ in your  day-to-day life, what would have been your reaction? You would  have laughed it off. However, today, it has become a reality. Virtual  Reality apps are no longer hidden in the pages of a fantasy novel;  you can actually use them to enrich the business experience and  engage users.      

2. The incredible potential of VR in business apps can resolve  numerous problems faced by the end-users and can serve them  with immersive and unending experiences. You will see businesses  upgrading their ​mobile app​ products to make them useful and  accessible.   As indicated in a report by​ Statista​, the market for VR software  programming and hardware equipment will boost to $40 billion.  This year alone, they anticipate the market will grow to $18.8 billion.  Let’s take a quick look at how VR can improve businesses and their  offerings.   #1 ​Enriched Retail Engagement With VR in your mobile app, you get the chance to enhance  customer experience and make it rich and beautiful. You can  enhance retail engagement when you allow an in-store like  experience online. Sephora, the top-notch makeup brand  understands how you don’t want to purchase any makeup without 

3. trying it. However, when it comes to online shopping, there is no  scope for trying your favorite shades. The magic mirrors in their  mobile apps allow the users to know how the color will look on  them. They can even visualize the makeup treatments and their  effects online through the VR apps.  Fashion apparel retailer ASOS has used VR in their apps so that  users know how the clothing will fit their body, and what size they  should pick. The experiences laid out by VR are very similar to the  actual in-store shopping experience.     #2 ​Innovative Property Tours Whether you are in the hospitality industry or in the real estate  segment, you can use VR to build impressive tours and enhance  the end user’s experiences. Let’s say someone wants to buy a villa  but, they cannot personally visit the house. They need to tour the  house before they can complete the purchase. VR can help them 

4. view the house as they would in case of physical inspection. The VR  tours would help the end-user get a detailed purview into the  property, and will even provide details on certain aspects of the  property when you take your mouse there. For instance, want to  know what type of tiles have been used or the material used to  build the door, place your cursor there, and the video will share all  the information.   In the case of the hospitality industry, you get to see the hotel and  know everything you need to in detail. This helps you be aware of  the property you are booking.   #3 ​Improved Data Visualization  Businesses thrive on data, and it is their only way of identifying  what issues are prevalent in the segment, and what are the  possible solutions. However, visualizing the data, and translating  the data into analytics can improve your decision-making abilities.  You can use VR to customize your data analyzing abilities and take  an approach that helps fulfill the needs of your company. VR 

5. companies can even visualize and present the data in a format  that can be easily understood by the businesses and key  management. This helps translate into actionable insights, which  makes decision making easier and stronger.   #4 ​Bridge the Gaps VR helps understand what you want and what it is that you will get.  Let’s understand this with two examples.  In the construction industry, you attempt to create a design that  you believe is the best solution for the challenge on hand. However,  when you use VR-based mobile apps, you will be able to recreate  the solution virtually. It will help you see whether the solution is apt  for your needs or not. Secondly, when you recreate the solution  virtually, you will notice the design flaws that might cause issues in  reality. You can make the necessary changes. This will reduce the  iterations and changes in the real world, and speed up the process. 

6. In the case of furniture and interior designing, there are several  gaps that exist between what you imagine, what you visualize and  what you finally get. These gaps can be bridged if you use VR in  designing homes. IKEA has introduced the concept of VR shopping,  wherein you can fit the furniture into the space of your home  virtually. You will see how the piece looks in that space, and buy  only when you are completely satisfied.  #5 ​Efficient Training  VR apps can help improve training. HR businesses have been  efficiently using VR tools and techniques in their mobile apps to  enrich training experiences. It is not only useful to this vertical of  the business. If businesses want to train users about a particular  product, they can adopt this method of training.   The intensive, in-person like training will ensure that the users get  trained in the comfort of their offices. The sessions can be planned  with this technology, making it accessible and easy to consume. 

7.     #6 ​Better Marketing Strategies   VR can not only help build better campaigns but also helps you  determine the campaign that will work and the ones which will not.  VR in the marketing industry can boost your campaign’s  persuasiveness and can help brands with conversions. The flow of  the marketing campaign combined with the innovative appeal it  gives to the brand helps cater to diverse audiences and helps your  brand stay at the top of their minds. You can improve your  business presence with the capabilities of VR apps.  If you are planning on using storytelling as your brand’s marketing  strategy, combining it with VR will boost the brand’s attitude and  presence. With the best VR headset, you can convert a simple line  into a beautiful story. For instance, imagine people walking by a 

8. museum. The VR headset will take you into the virtual space where  you will know all the details about a particular piece in the  museum. You will also learn all about the history of the place. These  apps are educational and transport you into a particular space.  Apart from the museum, you can also use the VR headset to  convert a normal newspaper headline into a mega headline that  attracts attention. You will learn all that there is about the headline,  and can even get all the details you need in the virtual space. It is  almost as if you are in that space virtually.   Summing Up  The benefits of incorporating Virtual Reality in your business app is  infinite. Right from connecting audiences to collaborating people  and resources to ensure real-time availability of insights to  improve business decision making.   Before you begin the journey of incorporating VR in your business  app, you need to assess the business app and understand the VR  requirements. It is important for you to align your VR app with your  business goals.