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Doctors' Circle

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Doctors' Circle

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  1. We‘re the Google of Health 1 CONFIDENTIAL

  2. Mission & Vision Our MISSION is to change the way the world has accessed health information, and healthcare eventually. Our VISION is to become #1 trusted consumer health brand, touching millions of lives every day. Be the True Ambassador of Health 2 CONFIDENTIAL

  3. Problem • There is no credible source and no succinct way for users to find healthcare information online. • Searching online leads to less authentic and less credible information • Poor doctor:patient(1:1700) ratio makes doctor more and more inaccessible • Information available in text form is very difficult to understand 3 CONFIDENTIAL

  4. Solution A platform where users can get answers to all their health issues in the form of videos from doctors, which are : CREDIBLE DOCTORS add credibility and authenticity; no need to read from unauthentic and unknown sources EASY TO UNDERSTAND VIDEO ONLY format makes it easy to understand RELEVANT PERSONALIZED (with deep learning) video feed coming from local experts 4 CONFIDENTIAL

  5. Market Validation 1 out of 20* searches on Google are on Health 55%** of mobile data traffic is VIDEO * http://googleblog.blogspot.in/2015/02/health-info-knowledge-graph.html* * http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.htmlhttp://www.who.int/macrohealth/action/NCMH_Burden%20of%20disease_(29%20Sep%202005).pdf India will be the epi-center of all chronic and lifestyle diseases 5 CONFIDENTIAL

  6. Market Size 260M+* 73.8M* 100K USERS W/DC Our Current Market Share SMARTPHONE USERS Serviceable Available Market Urban & Over 25 INTERNET USERS (INDIA) Total Available Market #This number is only considering India; but our product is global * http://www.bcgindia.com/documents/file180687.pdf * http://www.iamai.in/PRelease_detail.aspx?nid=3222&NMonth=11&NYear=2013 * McKinsey &Company Report, December 2012: Technology, Media, and Telecom Practice; Online and upcoming: The Internet’s impact on India Large Pie available for the taking 6 CONFIDENTIAL

  7. Product Download our Android apphttp://drcl.in/userapp 7 CONFIDENTIAL

  8. Traction (Users) 50K users acquired 400K unique video views; 100 hours of video is being watched every day 40% MoM Acquiring 500+ users per day 8 CONFIDENTIAL

  9. Traction (Revenues) Revenues since Jan ‘15 150 paying customers (including 3 major hospitals) 35% MoM 9 CONFIDENTIAL

  10. Business Model – Building user base is our first priority Core Offering Revenue Model • Healthcare Information Services • Authentic, credible and effective answers generate trust on the platform, thus leads to high transaction volume for other services and revenue channels. • Information services to users include : • a. Video answers from Doctors • b. Hangouts with Doctors • c. Receiving personalized feed • d. Discover the entire Video repository • Healthcare Information Services (HealthTube services) • FREE for users • Subscriptions from partners* • Partners subscribe to our HealthTube services to provide answers to the incoming user queries. 2. Video Consultations(1:1) (HealthTube Plus services) 3. In-video ads** * partners include doctors, hospitals ** launched when our demographic is attractive to advertisers and marketers in and outside the ecosystem 10 CONFIDENTIAL

  11. Current Revenues and Revenues in Pipeline Current Revenues Pricing plan Launch Timing • Users • Remain free (large user base is key revenue-generating asset) • Partners • INR 10000 per doctor (for 1year) • INR 600000 per hospital (for 1 year) • To be revised annually Already live since Jan ‘15 1. HealthTube Services Users (FREE) Partners (Subscriptions) Revenues in Pipeline (preliminary) Pricing plan Launch Timing • Live from Jun ’16 • 10% convenience fee • To be revised annually 2. Video Consultations (Transactions) • PPV pricing set by free market auction Live from Jun ’17 3. In-Video Ads (Advertising) 11 CONFIDENTIAL

  12. How will we change the world ? (Roadmap) Tap the middle of the pyramid - engage non-english speaking audience in metros by building solutions for those who have smartphones & don’t know how to use them! Acquire Users – for video Q&A (Ask the Doctor) Build Brand – Doctor – Patient hangouts on various health topics Disruptive Tech - Doctors self-recording answers Launch 1st value added service - Video consultations in Bangalore Year 1 630K users ($500K revenue) • Tap the bottom of the pyramid - Extend video consultations to rural and semi-urban population • Spread wings - Go to more metros, Tier I and II cities • Non-linear content production - content platform to be opened up for anyone to upload content • Tap the bottom of the pyramid - Content in regional languages • (Distributing HealthBoxes) Year 2 1.6M users ($2.66M revenue) Next Gen Tech - Build use cases for wearables from the vast content we’ve built • Insights & Analytics Platform • Ad Platform • Spread more wings - • Go Global Year 3 5M users ($7.37M revenue) Building for the next 1 BILLION 12 CONFIDENTIAL

  13. Team Satish K Cheekala- Founder, CEO & CTO Early Employee & Software Engineer at Veveo, acquired by Rovi Corp. in 2014 Software Engineer at Microsoft › Dr.SreyaGupta - Co-Founder, COO Doctor with experience in both clinic & corporates Worked with IMS, Genpact › ShekharGupta - Co-Founder, Managing Director Co-Founder, COO at D2L Pharma Research Solutions PvtLtd › Manu Srikumar-CMO Sr. Marketing Manager of CareerBuilder India Marketing Manager, on Leadership team at Freshersworld › IrfanKhan -VP Sales Zonal Manager (Karnataka & Goa) at HimalayaPharma › Abhinaw Kumar -AVP Product Product Manager at SourceBits; Program Manager at Winshuttle Worked with Birlasoft, Infogain, Oracle in various engineering roles › HasaSamudrala -AVP Creative & Production Product Manager at SourceBits; Program Manager at Winshuttle Worked with Birlasoft, Infogain, Oracle in various engineering roles › The team has the background, proven track record and vision to succeed https://doctorscircle.in/team 13 CONFIDENTIAL

  14. Competitive Advantages CREDIBILITY PERSONALIZATION 1stTOMARKET Machine learning systems learn every single user action, and provide a tailor-made video feed. 1st to introduce videos in India These videos are not performed by actors or studio recorded, only by experts, Doctors EASE OF UNDERSTANDING UNIQUE MODEL SWITCHING COSTS HIGH Service has high switching costs for partners as they can’t move in the middle of a project as their consumers have a sticky factor to our brand in the content Short, 2-3 minute videos with lots of illustrations in common language Ability to monetize content generation through partnerships Our focus on credibility and personalization gives a competitive edge 14 CONFIDENTIAL

  15. Thank You! Q & A “Fast forward five years, it's going to be video” - Mark Zuckerberg 15 CONFIDENTIAL

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