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TALNET PRODUCTIONS

TALNET PRODUCTIONS. BACKGROUND Founded in 2004 with a focus on Creative and Production related services Evolved to offer professional media strategies targeting the UK Asian audience. MISSION STATEMENT

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TALNET PRODUCTIONS

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  1. TALNET PRODUCTIONS • BACKGROUND • Founded in 2004 with a focus on Creative and Production related services • Evolved to offer professional media strategies targeting the UK Asian audience MISSION STATEMENT To specialize in creating and increasing awareness and demand within the Asian diaspora for our clients' products / services by strategizing marketing and PR campaigns across all media (TV / radio / print / online)

  2. Services • Media Strategy • Product / Service Branding • Media Research / Statistics • Creative Conceptualization • Media Production • Media Planning • Media Buying • Web strategy design and marketing • PR • Event planning and management • Sponsorships • Press / Online articles

  3. Recent Case Studies ROYAL CHAI INSTANT SPICED TEAADVERTISING & POSITIONING STRATEGY“MUMMY” CAMPAIGN

  4. Client Details • Advertising for the first time • Current sales: Direct marketing and distribution Services Offered • Creative Positioning strategy • TV commercial conceptualization and production • Website design and development - http://www.royalchai.co.uk • “Mummy” advertising campaign on ZEE • and SONY

  5. Strategy • “Instant Masala Tea” directly associated to the competitor’s brand • Conception of a unique positioning strategy through the “Mummy” campaign. • Website built to encourage online sales directed through the commercial. MUMMY!!!!!

  6. Results • The website traffic improved by 125% and online product sales by 100% • The association of Royal Chai with “Mummy” was successfully achieved. • This was measured by surveying different customers at events in which Royal Chai was exhibiting and / or being sold.

  7. Recent Case Studies (contd.) “JAGJIT SINGH – LIVE IN CONCERT”Birmingham and London 2007

  8. Client Details • Event promoter bringing Indian Ghazal maestro, Jagjit Singh to the UK after a gap of 10 years • PROBLEM DOMAIN: • The recently held concerts of Jagjit Singh held by another promoter received a very poor response • The client did not understand the current market dynamics Services Offered • Creative concept for TV and Radio commercial • Strategic media alliance with TV and online websites • Aggressive media campaign launched on TV, radio, print and online • Sponsorships & PR

  9. The concerts in London and Birmingham were sold out 60% of the tickets were sold through the internet Results Jagjit Singh - TV Advert(Style: Cashing in on his already famous songs) • http://video.google.co.uk/videoplay?docid=-6544346632582773652

  10. Other Case Studies & Current Projects “HOMES OF INDIA”Property Exhibition 2007 & 2008 SHAADI.COM3 year UK Asian TV & Radio Music Album LaunchReliance BIG Music, India AYUURI NATURAL Product Launch for FUDCO

  11. CONTACT TALNET PRODUCTIONS Suite #105, Dephna House, 24/25 Arcadia Avenue, Finchley Central, London N3 2JU info@talnetproductions.co.uk anair@talnetproductions.co.uk rnair@talnetproductions.co.uk 0208 349 7187 (w) 0208 181 6153 (f) 0794 423 3259 (m) 0780 363 3926 (m) http://www.talnetproductions.co.uk

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