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Trade with Vietnam

Trade with Vietnam. September 30, 2008 Maria, Kwak. Contents. 1. Introduction 2. Production 3. Marketing Plan 4. Conclusion. 2. 1. Introduction. 1-a) The Mission and Goal. Our mission is to offer our costumers " Ao Dai (traditional dress for women in Vietnam)”.

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Trade with Vietnam

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  1. Trade with Vietnam September 30, 2008 Maria, Kwak

  2. Contents 1. Introduction 2. Production 3. Marketing Plan 4. Conclusion 2

  3. 1. Introduction

  4. 1-a) The Mission and Goal Our mission is to offer our costumers "Ao Dai (traditional dress for women in Vietnam)”. Our goal is make a luxury AoDaiBrand and contribute to Vietnam Public welfare.

  5. 1-b) The Logo and Slogan v v AODAI AODAI • Logo • Brand • Vaodai : Vietnam + Ao dai • Slogan • Feel the Difference with Vaodai 5

  6. 2. Product

  7. 2-a) WHAT IS OUR PRODUCT? High quality Hand made, simple details Provide different colours

  8. 2-b) BENEFITS OF THE PRODUCT Quality of the material Exclusiveness Fashion Look radiant

  9. 2-c) COMPETITORS We don’t have competitors!! Can you appreciate the differences? Typical Japanese dress TypicalChinese dress

  10. 2-d) SWOT ANALYSIS Strengths High raw material Skilled worker Weaknesses Accidents (fire) Corruption (customer service) Opportunities Expand around the world Famous people use our product (Tea Leoni) Threats Tourist shops Futures competitors (imitators) Tariff and taxes

  11. 3. Marketing Plan

  12. 3-a) Basic Concept • Strategy • Use High-Quality Silk [made in Vietnam] • Modern Design • Line • Party : • Wedding : Slim and Sexy Elegance and Oriental

  13. 3-b) Target • For Young Woman • (16~35 years old) • Interested in Oriental Beauty • Preference for Slim & Sexy • Seek after Unique 13

  14. 3-c) Promotion • Homepage • Continuous Update in each category every month • Best customer Service • - Account buying Vaodai is a our forever account! • - handling existing accounts • - inducement of new accounts • Fashion Show • Hold the Fashion Show • In NY and HCM 14

  15. 3-d) Advertisement Method • Internet • TV commercial • Fashion Magazine • Monthly publication 15

  16. 3-e) Contribution • Purpose • Help Children in Vietnam • Help AIDS Patients in Vietnam • ( 220,000 children and adults in Vietnam have HIV) • HIV :human immunodeficiency virus • How • Use 5% of the total Income • Make a donation to UNICEF • UNICEF :United Nations International Children’s Emergency Fund 16

  17. 3-f) Location Long Beach Hochiminh LA (Main Office) HCM (Branch) • Marketing • Design • Entry Procedure • Public Relation • Manufacture • Transport 17

  18. 3-g) Why we choose HCM city ! Incentive system Security of Investor’s right Establishment of company Activity of Business • ONE STOP SHOP (OSS) After implement OSS Before More flexible Restriction To obtain permission Less documentation required Establish how to Guarantee rights No guarantee None Tax reduction These grades are based on our subjective opinion 18

  19. 3-h) Tax Tax incentive High return • Investment amount : 8,000,000 USD • ROI: 21% (Return On Investment) • Pay-back period: 6 years • Preferential tax rate: 20% • Tax holidays: 2 years • 50% discount of income tax: 3years 19

  20. 4. Conclusion 20

  21. 4 Conclusion With Vaodai, Feel the Luxury and the Difference with Love

  22. 5. References • www.wikipedia.org • www.google.com • www.naver.com

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