401 likes | 762 Views
Big Data: The Management Revolution Based on the article by Andrew McAfee and Erik Brynjolfsson Harvard Business Review , October 2012. Big Data Solves a Big Problem. “You can’t manage what you don’t measure.”. The Amazon Story. Big Data. Industry Transformation.
E N D
Big Data: • The ManagementRevolution • Based on the article by Andrew McAfee and Erik BrynjolfssonHarvard Business Review, October 2012
Big Data Solves a Big Problem “You can’t manage what you don’t measure.”
The Amazon Story • Big Data • Industry Transformation
The Opportunity for Competitive Advantage • Data-driven decisions increase productivity and profitability.
What’s Different About Big Data? volume velocity variety
What’s Different About Big Data? Volume • Massive data sets
What’s Different About Big Data? Velocity • Information in real time
What’s Different About Big Data?Velocity • GPS Data • Early Sales Estimates
What’s Different About Big Data? Variety • Unstructured andunwieldy data
What’s Different About Big Data?How Passur Improves Airline ETAs • CHALLENGE Minutes matter.
What’s Different About Big Data?How Passur Improves Airline ETAs • RESULTSImproved accuracy saves airports millions.
5 Big Data Challenges Leadership Talent Management Technology Decision Making Company Culture
5 Big Data Challenges LeadershipSet clear goals and decide what success looks like. 1
5 Big Data Challenges Talent ManagementYou need data scientistsand domain experts. 2
5 Big Data Challenges Talent ManagementYou need data scientistsand domain experts. 2
5 Big Data Challenges TechnologyDevelop new skills in IT. 3
5 Big Data Challenges Decision MakingBase decisions on evidence. 4
5 Big Data Challenges Company CultureDon’t ask “what do we think?” 5 Ask “what do we know?”
The Payoff • Smarter predictions, decisions, and interventions
HBR Magazine and Web Articles • Data Scientist: The Sexiest Job of the 21st Century • Thomas H. Davenport and D.J. Patil • Making Advanced Analytics Work for You • Dominic Barton and David Court • Why IT Fumbles Analytics • Donald A. Marchand and Joe Peppard • How Smart, Connected Products Are Transforming Competition • Michael E. Porter and James E. Heppelmann • Why Your Analytics Are Failing You • Michael Schrage • Can Your C-Suite Handle Big Data? • Brad Brown, David Court, and Paul Willmott • HBR Press Books • Keeping Up with the Quants: Your Guide to Understanding and Using Analytics • Thomas H. Davenport and Jinho Kim • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities • Thomas H. Davenport Learn More