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Unveiling Propaganda: Shaping Public Opinion and Techniques to Recognize It

Explore the influences on public opinion from family, friends, teachers, and mass media. Learn about propaganda uses, kinds, and techniques such as testimonials, bandwagon, name-calling, and card-stacking. Examine how concealed propaganda manipulates perceptions and behaviors. Uncover the importance of critical thinking in decoding messages and making informed decisions.

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Unveiling Propaganda: Shaping Public Opinion and Techniques to Recognize It

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  1. C3.5(2) • Shaping Public Opinion • The total of opinions held by many people on certain issues • Influences on public opinion • Family • Friends • Teachers • Information from Mass Media • T.V., radio, movies, books, magazines, Internet

  2. C3.5(2) • Uses for propaganda • Make us act in a certain way • Make us believe in a certain way • Urge us to buy something

  3. C3.5(2) • Kinds of Propaganda • Concealed propaganda • Presented as being factual • Sources for the information are kept secret • Attempts to fool people • 2 types • Harmless: Hollywood agent makes up stories about an actor or actress • Harmful: intentionally lying to try and demean or hurt someone

  4. C3.5(2) • Concealed (harmful)

  5. C3.5(2) • Propaganda Techniques • Testimonials • Using a famous spokesperson to sell an idea or product

  6. C3.5(2) • Bandwagon • Appeals to people’s desire to do what their friends and neighbors are doing • “Everybody’s doing it! Jump on the bandwagon” • Uses peer pressure

  7. C3.5(2) • Name-Calling • Used to demean a person, group, or product

  8. C3.5(2) • Glittering Generalities • Words sound good, but have little meaning • “New and Improved!” • “Miracle Ingredient” • “Ultra …”

  9. C3.5(2) • Plain-Folks Appeal • “I’m just like you” • Used extensively in politics

  10. C3.5(2) • Card-Stacking • Purposely promoting a view that favors one candidate • Newspaper hides a negative story about a candidate in back pages

  11. 11:1 • What kind of propaganda technique is this?

  12. 11:1 • What kind of propaganda technique is this?

  13. 11:1 • What kind of propaganda technique is this?

  14. 11:1 • What kind of propaganda is this?

  15. 11:1 • What kind of propaganda technique is this?

  16. 11:1 • What kind of propaganda technique is this?

  17. C3.5(2) SUMMARY QUESTIONS

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