An Experience to Share

1. An Experience to Share

2. How Does it appear in Peru? • As a movement of indignation opposed to: • The submission process of the media to Fujimori´s autocratical regime, • The production and stimulation of positives symbologies opposed to authoritarianism and • The legitimation of corruption through hidding of fraud or business under the table and praising of impunity.

3. How Does it appear in Peru? • Upon the certainty that media, specially the television, are key factors for legitimation of political power and of civil no-power. The political class is afraid of them and many leaders seek them to legitimate their image. Polítical power that grows in a concerning way because they are articulators of the political-public and its interpretation, even generators of specific interventions. • In the cultural and ethical field they are also important influencing in subjectives changes and orientation of people.

4. How Does it appear in Peru? • Because of the increasing perturbation that we feel for the degeneration of entertainment and information • We are countries with no hope at all, without solid institutions, in which the individual brightness is the only option of possible life. But we want and we are able to advance. • The conviction that in societies like ours great changes are not going to be made by responsibility of owners or managers of media, but by citizenry pressing as law subjects and role players in communication, Because their media are also ours

5. The self regulations have not produced changes nor better relations between media and hearings. The people is synonym of tuning volume not taking into consideration credibility, satisfaction, or significative contribution in its formation or information. The ethic codes are not used daily, there is not an act defined regarding its performance. What is worse in media engaged with corruption without a minimun of responsability, How Does it appear in Peru?

6. Our Verifications and bets: • The AUTHORITARIAN power has always been fed by the secret as a central characteristic of its way of ruling. This has permitted it to concentrate power, organize conspiracy and implement corruption systems. • On the other hand THE DEMOCRACY is mainly visible. That is why between DEMOCRACY AND COMMUNICATION is established a substantial link, impossible to avoid, always fed by the ethic sense.

7. Our Verifications and bets : • “The democracy looks without voice if media instead of belonging to press world, therefore to public space, leave it to become in the first place into economical enterprises which policy is ruled by money or by the defense of state interests” • The other, its people, are just data and an imagination of what can atract them. • The freedom of expression in many cases is just understood as freedom of enterprise. And it is defended bypassing its responsability before the democracy. Therefore, there is less investment to develope a culture institutionally independent and professionally qualified, with exceptions. And the public is mainly a social, cultural and political task of renovation.

8. Our Verifications and bets : • The background problem is on the understanding of media from negative freedom, limited by what you can do or you can not do from legality and the scarce understandings about freedom of expression. Position leading rapidly to avoid the responsability beyond the rule. Furthermore when the rights do enter in conflict, And discussion is finished at that point. That is why we require to raise the issue of positive freedom that opens other horizonts of proposals to us

9. Our Verifications and bets : • We bet, therefore, on a fearless and dare communication that communicates and creates dialogues, that establishes diverse and differenciated relations, monitored by citizenry, based on the hearing and saying to change. • It must generate networks of critical and creative conversation between authorities and citizens and among the latter. It must generate debate in its real sense not only of argumentation but of discussion and interchange.

10. In that sense the supervision of the means is part of the process of democratizing of the country. It is a public task to balance its power. This must guarantee the evident need to enhance the ethical and communicative quality of the written press , the broadcasting and television in the country, as factor and warranty of human development and of democratic plurality. It is an urgency the promotion of a more demanding citizen participation in the media qualifying the request and making possible the civic defense against any type of discrimination. The challenges of the Supervision:

11. The supervison operates on the base of the direct contract with the citizenry. It does not represent it but motivates it and activates it to express and make pressing on the media as a vigilance movement to manage changes. It gives products and conditions to participate. So, the legitimate integrants of supervision are the citizens that voluntarily want to participate. The challenges of the Supervision :

12. Our objectives: • Vigilate the media making close following of their behavior regarding the development of society, the exercise of freddom of expression and regarding their contribution to democratizing of the country. Publishing and sharing strategically their results.

13. Our objectives : • To give citizens qualifying word on media that let them to express ans debate their opinions, criticism and proposals regarding the offer of mass media motivating them to keep participating. • To Propose systems to democratic and efficient self regulation and regulation that give a legal frame to operation of mass media from the perspective of the exercise of rights

14. To educate the citizenry in their communicative and informtive rights qualifying the demand towards the media. To place the media subject on the public agenda supporting its discussion and encouraging the debate about its role in society, in culture and in the political and ethical life of the country. Our objectives :

15. Who composes it? a. Civil Society Institutions, organized or link to it engaged to some programming aspect or experience key to the objectives of the citizen supervision, which are part and members of this iniciative. They can not be media at all. • Social Communicators Association CALANDRIA. • Peruvian Association of Consumers and users, ASPEC. • Civil Association TRANSPARENCIA. • Peruvian Association of Schools of Social Communication, APFACOM • Episcopal comission of Social Communication, CONAMCOS. • People´s Defender Office. • Law and Communications Institute -DEYCO • Educative Forum • Legal Defensa Institute,IDL. • UNICEF • WACC-Perú

16. Who composes it? Composed by persons that contribute voluntarily with execution of actions linked to citizenry. They are like a hinge between the supervision office and common people. They share the objectives of the supervision office and receive specific training to respond conceptually (speech) and practically (action) to the requirements of this effort. b. The volunteers as dynamist factor of the movement • They are generally stuudents of communication, although some are inclusive professional engaged with this task. • They are not constant. They may be 300 or 500 in each intervention. • They participate in training and through discussion forums. They act in instances of citizen mobilization : inquiries, caravans or fairies to collect signatures, protests. • We are prepared to extend the base of volunteers incorporating some base organizations.

17. d. The Strategic Allies Who composes it? c. Supervising Citizens • AnAdvisory Board that includes a ggroup of persons specialized in communicative thematic or other related, that are leaders in opinion in the country. • A network of alternative media is intended to be implemented to support the supervision office´s actions to encourage the participation of citizenry in citizen inquiries. The supervising citizen may be any person who often consumes media and that is interested in giving his opinion and to involve in the problems of mass media in Peru.

18. Who composes it? ….. The Strategic allies • A Journalistic level, though is harder to implement. The idea is to have a network of journalist commited with iniciative, that now works rather as persons who help from their media or journalistic institutions. • At enterprisal level we have engaged with the national association of advertisers ANDA, who we share the need to change the media from an ethical viewpoint with. • With the Schools of communication of the universities of the country, that is not managed institutionally, but it is encouraging professors and volunteers. • It is intended to form a network of lawyers devoted to the subject with the purpose of supporting the process of legitimate the citizen participation and vigilance.as well as to clarify the communicative rights related to citizenry.

19. Where are we? • It started as movement of Lima, but then it extended to Trujillo city (northern coast). To grow in a short time till Cuzco (Andean South). And by iniciative of Puno´s citizens we are now in Puno (Andean South) and also in Arequipa (Andean South). • We are planning to install a supervision office in Tarapoto (Jungle) • We are on receipt of many applications forms from many places but yet, we do not have enough capacity to assist them.

20. Which are our lines of working? • Monitoring or Watching of media:  The media requiere for an assesment of its work, political independance, problems, cultural proposals, treatment of social things. It is the institutionalized criticism, understandable and hard elaborated. The watching must be more or less continuos and shared with the media, the volunteers and the strategic allies. It is the figure of a counter power that watches them and bet to generate balance, for a better communication. For that purpose different methods are used according to circumstances and subjects to treat.

21. Which are our lines of working? • Education and citizen participation in the assesment and demand of changes for the media: Activities of collection and generation of opinion in citizen public campaigns, through: • Exploring of opinion local or national • Debate Groups with media consumers about media, genders publicity and political information. • Discussion Forums about law proposal with the purpose of influence in Congress. • Street Forums using the methodology of citizen caravans that permits to discuss and give opinion about the media at public and popular squares, using the stimulation of any video and the meeting of encouragers and volunteers using motivating strategies (stilts). • Receipt of public opinions through telephone line, post ofice, e-mail and watching cards from specific campaigns

22. Which are our lines of working? • Activities with and for media: • Another important role is to produce opinion and to elaborate communicational proposals in group, useful for the country and its legal frame.Their different information sources and established conections permit to do it. • It also organize national and international meetings to discuss problems ans proyects that belongs to them, valid for the country and at latin amercian level. • With some media, relations are implemented. Depending on the transparency all our results are shared with managers and professionals of the media. There are some that use them and analyze their proposals. In turn others, do not take them into consideration. And there are some who just for interest remark the finding when the production and aceptation of the same are well appreciated.

23. The supervision office has assumed an important role to produce a bill at the republic Congress. It attended the public audits and published a text of communicational politics. It organized diverse events with universities, people´s defenders office and other institutions to discuss the proposal with experts of other countries making use of the compared legalization. It was present at the different media supporting its opinion. It oriented specific congressmen. It made communications on the media. Presently it organizes a set of specialized democratic conversations with politicians, media enterpreneurs, journalists and social civil society, since in march it was suppossed that law would be discussed by the plenum of Congress. The regulating legal proposal

24. At the same time it organized forums in different places of the country, in two instances, during the discussion of the law by the pertinent comission of congress and when that proposal was silenced by media and the government. In the second instance citizen caravans and inquiries were used. But at the ending of 2002 and the beginning of 2003, the supervision office made a law proposal that was consulted with enterpreneurs, political parties, Congressmen, collecting besides the citizens´ requests from the five cities. It will be presented as citizen iniciative with 45,000 signs. The regulating legal proposal

25. Electoral Use Political behavior in front of the law and the new government Children Programming You have the control Woman, Publicity and tv romance series Legal iniciative for a new law for broadcasting and television Campaigns performed untill now

26. Informative deficiency and democratic weakness media and election process. March 2002. Vigilance to conquer democracy. The new roles of civil society against the state and media. August 2001. Transparency and citizen participation: New democratic values for Peru in the future. Election process, citizen vigilance, corruption relations between state and civil society. March 2001. Independence and communicative quality of media. March 2001. The young people against the media. Balance of informative treatment of media during election proces. March 2001. An uncertain transition to the future media, political class, agenda and citizen participation. February 2001 Citizen Opinions: Towards a second round with informative equity. April 2004 Exploring of Opinion

27. A partialized television. Towards a regulation that guarantees the freedom of expression and the citizen right to have a qualified information.June 2002. Monitoring of media at the first round. Informative treatment of news at the electoral period. May 2002. Monitoring of media. Corruption. March 2001 Changes and old informative practices. Electoral informtive treatment in front of the democratic scenery. March 2001 Monitoring of media

28. Trick maden, there is to restore the law. Communicative reflections and legal proposals for broadcasting and television. January 2003. The best law is the one that do not exist? Journalistic debate about broadcasting and television. February 2003. The girls are watching you… and what they are watching?. A violent television that entertains and dissapoints. May 2002. “Indeed” citizen women. A vigilance propopsal of public action, since a communicational focusing. May 2002. For making better broadcasting and television. Towards a new law in tele communications and beyond. Media, public ethics and democracy. January 2002. Publications

29. Registered Supervisor Individual Supervisor Group of Supervisor Spontaneus telephone line Volunteers Mail Individual Institutional Campaign of collecting opinions subjects Mobilization MASS MEDIA Diffusion Dialogue S U P E R V I S I O N O F F I C E Motivates Facilitates Organizes Advisory board A L L I E S Exploring and Monitoring Educates Journalistts network International Organizations Defines subjects State Laws Own media Regulation Ministries (Education, INC, others) Performs events Universities Publishes Alternative media Indecopi and institutions Lobbying Businessmen

30. An experience to share…