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Re-branding Staffing Plus

Re-branding Staffing Plus. In this presentation we’ll cover… About Paul Gregory Media Benefits of Rebranding Our Approach Cost Case Study Our Experience and Expertise. About Paul Gregory Media. 21 Years Design and Branding Experience 17 Years Technology Experience Founded PGM April 2006

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Re-branding Staffing Plus

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  1. www.paulgregorymedia.com

  2. Re-branding Staffing Plus • In this presentation we’ll cover… • About Paul Gregory Media • Benefits of Rebranding • Our Approach • Cost • Case Study • Our Experience and Expertise www.paulgregorymedia.com

  3. About Paul Gregory Media • 21 Years Design and Branding Experience • 17 Years Technology Experience • Founded PGM April 2006 • 90% Referral-Based Business • Expertise in Print, Digital/Interactive, Web, Mobile • Specialty in Branding and Marketing Collateral • (15) Full (Re)Branding Projects Contracted in 2008 www.paulgregorymedia.com

  4. Benefits • Why Re-brand • Instill your company ideals, mission, reputation and value proposition. • Better align your services in your branding. • Avoid confusion in the marketplace. • Create a better connection with your customers. • Re-branding works. www.paulgregorymedia.com

  5. Our Approach • Brand Review • We Listen • Take into account existing equity and recognition • Respect History • Consider name roots (Staffing Plus  Plus Group) • We Assess your current brand • How does it mirror your current services & marketing • How does it affect internal behavior, attitudes and outward facing offer www.paulgregorymedia.com

  6. Our Approach • Brand Development • Not an imposed decorative ‘style’ • Anchor – Creative expression on your core business • Emanates from your function, objectives and characteristics • Stresses unique qualities to set you apart from the competition • Infused into daily life of organization www.paulgregorymedia.com

  7. Our Approach • Brand Delivery • Branding Book & Logo Usage Guide • Internal Communications / Corporate Stationary • Digital Media / Software templates • Marketing Collateral • Website Update • Brand Workshops for Staff www.paulgregorymedia.com

  8. Our Approach • Proposal • Contract • Phase I: Discovery • Kickoff Mtg, Brand Discovery/Research, Preferences, Develop Creative Brief, Audit & Overview, Brand Characteristics overview • Phase II: Visualize • Design & Development of name, logo, Typography study, color palettes, feedback and revisions, refinement • Phase III: Design & Implementation • New Name, logo, tagline, branding guide document, logo usage guide, Website, Marketing Collateral, Internal Business stationary • Phase IV: Project Conclusion • Branding Workshops, Marketing Plan Development www.paulgregorymedia.com

  9. Costs • Costs are calculated on a per-project basis. • Items that affect cost the most are: • Client Budget for (Re)Branding • # of Deliverables requested in initial contract Because what we produce can be almost infinitely tailored to meet our client’s specific needs, it is our goal to always tailor our client’s project within their specified budget. www.paulgregorymedia.com

  10. Case Study: TRIUS & YOEX • TRIUS and YOEX form new Partnership • Combined Logos / Identity • Diluted overall branding • Diminished credibility • Did not reflect common goal/offer • Confused target customers www.paulgregorymedia.com

  11. Case Study: TRIUS & YOEX • Our Goal was to keep branding equity already developed. We focused on similarities between logos. www.paulgregorymedia.com

  12. Case Study: TRIUS & YOEX www.paulgregorymedia.com

  13. Case Study: TRIUS & YOEX • Final Logo • Unified Brand • Strengthens Offering • Partnership Credible • Revitalized Energy (client & customers) • Increase ROI in marketing investments • Increase in Business www.paulgregorymedia.com

  14. Our Experience • Branding & Collateral Specialists • 50% of business in 2008 • 70% of business in 2009 www.paulgregorymedia.com

  15. Trophy Case • Out of the (12) awards we’ve won in the past 16 months… • PGM Won • (6) International Design Awards specifically for Client Branding Projects. • …including one this past May 2010. www.paulgregorymedia.com

  16. What Will Your New Brand Look Like? • ? • Call to schedule a consultation today. • 630-799-1571. Ask for Paul Feith. www.paulgregorymedia.com

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