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eStudy.us. Harley-Davidson Income Statement. Harley-Davidson – an American motorcycle manufacture based in Milwaukee, WI. In 1903 William S. Harley and Arthur Davidson make available to the public the first production Harley-Davidson motorcycle. Public in 1987 (NYSE) Nearly zero debt.

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  1. eStudy.us Harley-Davidson Income Statement Harley-Davidson – an American motorcycle manufacture based in Milwaukee, WI In 1903 William S. Harley and Arthur Davidson make available to the public the first production Harley-Davidson motorcycle. • Public in 1987 (NYSE) • Nearly zero debt • Current details • 10.3% market share • 686 dealers in U.S.A • 267.4 thousand unit sales in 2008 • 9,700 employees • $25 Stock Price (NYSE)

  2. eStudy.us New Harley-Davidson demand equation quantity demand for new Harley-Davidson motorcycles $16,000 price of new Harley-Davidson motorcycles average price of other new street motorcycles $13,000 average price of used Harley-Davidson motorcycles $10,000 $300 (millions) Harley-Davidson advertising expense (millions) average income of street motorcycle riders $45,000 average price of gasoline $2.64 $500 average purchase value of Harley-Davidson parts and accessories 42 years average age of street motorcycle riders Possible Improvements • Harley Davidson product line prices and quantities (multiple simultaneous demand functions) • Specific competitor prices (Honda, Suzuki, Yamaha, Kawasaki, BWM, etc…) • Insurance Price • Automobile Price Index

  3. eStudy.us New Harley-Davidson demand equation inverse demand function

  4. eStudy.us New Harley-Davidson demand elasticities Own price • Substitute price (Competition) Gasoline Income

  5. eStudy.us New Harley-Davidson cost equations

  6. eStudy.us Harley-Davidson Income Statement PQ

  7. eStudy.us Harley-Davidson Income Statement =G13*H4 =G17*G13^G16-G19*G13^G18+G20*G13+G21 =SUMPRODUCT(G3:G11,H3:H11)

  8. eStudy.us Statistical Error and Financial Relevance 95% confident that the true coefficient is between -0.0222352 and -0.0217648

  9. eStudy.us Statistical Error and Financial Relevance

  10. eStudy.us Profit Maximizing level of Harley-Davidson production

  11. eStudy.us Profit Maximizing level of Harley-Davidson production

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