Prospering with higher yield markets

1. World Tourism Conference Melaka, Malaysia 21-13 October 2013 Prospering with higher yield markets Hermes Navarro del Valle Costa Rica

2. Capacity vs. Quality vs. Sustainable Growth Is growth the only possible way to measure success in tourism? Should there be a study in every country to determine the capacity of each destination? What is better: quantity or quality?

3. General characteristics of the destination Extension of 51,100 km2 4,5 million inhabitants Literacy that reaches 98% of the population 99% of electrical covering 31,5% of protected territory 4% of the world’s biodiversity 79 56 46 62 57 23 ¿Hacia dónde vamos?

4. International visitors arrivals 2003-2012

5. Tourist activity: Generates Foreign exchange 2003-2012

6. EconomicalBenefits of Tourism • Contribution of tourism to GDP of 4,9 % directly and 12,5% indirectly. • Near 100,000 employments in a direct manner and 250,000 in an indirect manner, which represents 12% of total employment in the country. • The distribution of tourism throughout the territory generates wide possibilities of local development and local business. Near 2,375 hotels ( 94,7%) have less than fifty rooms. • Generates the creation of new jobs in agricultural areas, increases the income of the families involved. • Generates economic dynamics based on production chains in many places of the country due to the demand of goods and services.

7. Distribution of environmental benefits • Allocates indirect economic value to the natural spaces due the given expectations of benefits generated through tourism. • Around 58% of international tourists visits National Parks generating approximately US$8 million of income by entrance to those parks. • Favors conservation of private protected areas that are used as touristic products. • Favors environmental education and conservation awareness of a new touristic culture. ¿Hacia dónde vamos?

8. General characteristics of tourist areas • Most of the attractions of the country are associated with national parks, biological reserves, beaches and cities. • Existence of 126 protected areas covering almost 31,5% of the country. • Environmental quality is a key factor for tourist competitiveness since they nourishes the design of high quality products. • The tourist product integrates a mixture of activities that uses a great variety of environments, such as beaches, forests, cities, and countryside

9. TouristicProducts TourismNational Plan 2010-2016 Rural Community Ecotourism Conventions Adventure MainProducts Complementary Productos Welfare (Health) Beach and Sun Social Residencias Sport Fishing

10. Low(1-31) Medium (32-223) High (224-275) The Hotel Industry 2013 • Costa Rica has 2,509 hosting companies with a total of 46,285 rooms. • 2,375 businesses ( 94,7%) have less than 50 rooms, • 78 businesses (3,1%) have between 51 to 100 rooms and • 56 businesses (2,2%) have more than 100 rooms. • There is a general relationship of 17 rooms per hotel. Hotels

11. Low(1-1,262) Medium (1,263-10,492) High (10,493-280,056) DEMAND DISTRIBUTION Number of touriststhatsleep at leastonenight

12. OFFER QUALITY

16. Sports

17. activities that could be done on an international vacation Ourbestprospects are veryinterested in …

18. Ecologicalawareness

19. Capacity vs. Quality vs. Sustainable Growth Is growth the only possible way to measure success in tourism? Should there be a study in every country to determine the capacity of each destination? 3. What is better: quantity or quality?

20. La zona costera

21. La ZMT y la Ley 6043 Zona Pública Zona restringida

22. Propiedad privada o ciudad ZMT Bosque Zona Pública Zona Restringida Variaciones en la ZMT

23. Sector turístico Sector no turístico Zona Pública Zona Pública Zona Restringida Zona Restringida Declaratorias turísticas

25. Thankyou