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E-Commerce Across Australia

Explore the state of e-commerce in Australia, barriers faced by businesses, households, and industries, future impacts on regional areas, and government responses to bridge the digital gap. Gain insights from data and priorities presented to OECD WPIE/TISP Digital Divide Forum in 2000.

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E-Commerce Across Australia

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  1. E-Commerce Across Australia Assessing the digital divide in Australia Presentation to the OECD WPIE/TISP Digital Divide Forum 7 December 2000 Phil Malone, A/g General Manager E-Commerce National Office for the Information Economy (phil.malone@noie.gov.au)

  2. Today’s Outline • E-commerce state of play • Business & industry - access / barriers • Households - access / barriers • Future impacts on regional Australia • Australian Government priorities • responses to digital divide (business, community) • Next steps

  3. E-commerce state of play (www.noie.gov.au/stateofplay) • 41% of population access Internet (Sep00) • small business online 60% (Feb00) - up from 48% (Feb99) • 84% email, 11% active utilisation • penetration of secure e-commerce - 119 secure servers per million people • relatively low cost of Internet access - ranked 5th in the world

  4. Small - 60% Metropolitan - 64% Non-metro - 55% A.C.T. - 72% Sth Aust. - 55% Bus. services - 81% Construction - 50% Medium - 17% Metropolitan - 14% Non-metro - 6% A.C.T. - 17% Sth. Aust. - 12% Bus. Services - 15% Construction - 6% Small/Medium Business & industry Utilisation Access (Source: NOIE / Yellow Pages Business Index, July 2000)

  5. Barriers for business • Lack of dedicated resources / top management support • Initial set-up costs • Lack of market awareness - security • Infrastructure / e-fulfilment • Small e-commerce market (Source: National Electronic Authentication Council, Feb00)

  6. Adults online - 66% Aged 18-24 - 73% Aged 55+ - 18% Metropolitan - 52% Non-metro - 39% Pay bills/banking - 8% Buy goods/services - 6% Shopping online - 8% Shopping online - 1% Shopping online - 7% Shopping online - 4% Households / Individuals Utilisation Access (Source: Aust. Bureau of Statistics, August 2000)

  7. Future impacts on regional Australia • Insight into e-commerce impact across location & industry • All states are better off • GDP increase of 2.9% • > half regions gain output and employment • 40% gain output or employment • Only 3 Divisions see lower output and employment (NOIE, E-Commerce Across Australia www.noie.gov.au/eaa)

  8. Forecast isolated impact of e-commerce on Output Source: NOIE, E-Commerce Across Australia

  9. Forecast isolated impact of e-commerce on Employment Source: NOIE, E-Commerce Across Australia

  10. Use of “E-Commerce Across Australia” • Care interpreting predictions years ahead • E-commerce in its infancy • Data is limited • Insights into how e-commerce permeates the economy • Develop policy responses

  11. Examples of Insights from “E-Commerce Across Australia” • Leading/lagging in e-commerce adoption is not a prime determinant of ability to benefit • Nor is being metropolitan or non-metropolitan • Industry structure is what matters • E-commerce means industry re-structuring • need to facilitate transition

  12. Today’s Outline • E-commerce state of play • Business & industry - access / barriers • Households - access / barriers • Future impacts on regional Australia • Australian Government priorities • responses to digital divide - business, community • Next steps

  13. Government responses (business/community) • Information Technology Online (ITOL) • Networking the Nation (NTN) • IT&T Skills Exchange • Building on IT Strengths (BITS) • Test-IT • Universal Service Obligation (USO) • Rural Transaction Centres • Legislation conducive to e-commerce growth Source: www.noie.gov.au, www.dcita.gov.au

  14. Government responses (community access) • Problems addressed • location / access: 47%, training: 27%, numerous: 10%, affordability: 5%, awareness: 4%, other: 7% • Target groups • regional / remote: 54%, youth: 11%, indigenous: 8%, women: 6%, older people: 4%, other (incl. disadvantaged): 17% (Source: www.noie.gov.au)

  15. Government responses (community access) • Interventions used • Access centres: 58% • Hardware / systems development: 10% • Skills development: 7% • Awareness / promotion: 7% • Community development: 6% • Other: 12% (Source: www.noie.gov.au)

  16. Next steps • Building the business case - firm-level case studies (cost benefit analysis) • Benchmarking data on digital divide (www.noie.gov.au/stateofplay) • Government policy response - Innovation Action Plan before Cabinet, skills shortage • Regional response - industry restructuring

  17. Thank you Contact Details Phil Malone A/g General Manager, E-Commerce National Office for the Information Economy Email: phil.malone@noie.gov.au

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