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Hello Song Hello I’m Angie , hello hello what’s your name? Hello I’m Julie , hello hello what’s your name? Hello I’m Michael , hello hello what’s your name? Hello nice to meet you!. The Good Morning Train The good morning train is coming how are you? Choo Choo !( X2)
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Hello Song Hello I’m Angie, hello hello what’s your name? Hello I’m Julie, hello hello what’s your name? Hello I’m Michael, hello hello what’s your name? Hello nice to meet you!
The Good Morning Train The good morning train is coming how are you? ChooChoo!( X2) The good morning train is coming , (X 3) How are you? ChooChoo! Say hello to tiger how are you? Choo! Choo! Say hello to monkey how are you? Choo! Choo! Say hello to panda, say hello to teddy, say hello to turkey how are you? ChooChoo!
Basic Info. • TAL: Tomorrow Advancing Life • Founded in 2003 • Went public in 2010
TAListheLeadingBrandinChina’sEducation Market No.1brandinchina’sK-12math&science tutoringmarket(2.4 billion USD) TopChineseeducationcompanypublicin New York Stock Exchange Significantgrowthonstudent enrollmentandrevenue(10 million offline& 9.5million online) Leading Brand 2
CompetitiveAdvantage of TAL BESTContent BESTTeachers BESTStudents BESTBrand Highstudentretentionrate(90%) Highreferralrateandlowstudent acquisitioncosts Abilitytoattracttop-qualityteachers 4
Offline Student Market 19 cities 285 learningcenters >1,000,000 studentenrollmentin2015 academicyear large Also, untappedgeographic expansionopportunity 35-40 Plantoexpandinto citiesin5years Provincewithlearningcentercoverage ProvincenotyetcoveredbyTALlearningcenternetwork 6
WhatWeDoinK-12 ComprehensiveTutoringServiceOffering Wedevelopmulti-subject,multi-yearrelationshipswithourstudents WeCoverCoreSubjectsintheK-12SchoolCurriculum PrimarySchool MiddleSchool HighSchool K 1 2 3 4 5 6 7 8 9 10 11 12 Mathematics English Chinese Physics Chemistry Biology SmallClasses OfferedThroughMultipleClassFormats PersonalizedPremiumServices (1-on-1) OnlineCourses www.speiyou.com Launchedin 2003 Launchedin 2011 Launchedin2007 Launchedin2010 3
TAL subsidiaries Offline Education Online Education
Le Waijiao is a TAL brand, which provides online English speaking classes.
OUR TEAM • The Philippines • 11 centers • 6 cities
US Europe OUR TEAM
Our story 80% 30000 500 1 year
OurVision:To become a RESPECTABLE education enterprise Leading Brand Quality Instruction Innovation Outcomes 14
CEO of TAL: Tom Zhang If we can’t guarantee the quality of our classes, it’s no better than robbing or stealing.
If the brand of Lewaijiao is not spread by word of mouth, we will not win respect from clients.
If we don’t reach out to our clients, if we’re not close to them, we don’t have a bright future.