How can Social Media assist you in business

1. How can Social Media assist you in business? As the world is growing with technology, Internet has become an most important aspect of our lives. Today, on an average every person spends 2 hours in a day on social media. The data clearly represents the importance of social media in everyday life. People don’t use the Social platforms for entertainment only, but they also provide opportunities to businesses to present their offers to them. Major social media platforms like Facebook, Instagram, Linkedin & twitter which are not only popular in general public but also gives sufficient opportunities to entrepreneur to advertise their business offers to target audience.

2. There are countless examples of different people who have grown their home based small start-ups into giant ventures through Internet. Although there are a lot of social media channels which have come into existence now and plethora of new ones are emerging regularly, but few ones have gained great popularity like Facebook, Instagram, Linkedin, Twitter, Snapchat etc. These platforms are designed not only for the general public but also for businesses as well. As a business owner, we can generate a lot of business opportunities through organic and inorganic marketing. Well, the purpose of this article is to educate the reader on how they can use social media to promote their business. Before we dive deep into the various tactics of social media marketing, it will be better to understand the two major types of social media marketing i.e. Organic marketing and inorganic marketing. Organic Marketing is the way of promoting the business on social media without spending any money. Here what you really spend is the efforts and hardwork. Organic marketing is the way of using content marketing strategies to serve the different needs of your target audience to attract them on your social profiles or pages. Basic purpose of organic marketing to is to build your own community of your target audience and thereby present the various business offers to them. The best way to attract more people is through content. Content is king. Everyone on internet is looking for some content. The content can be

3. related to entertainment, offers, information, knowledge or anything else. What you really have to do, is to understand the buyer persona and to see what type of content is demanded by your target audience. Publishing the same type of content and fulfilling their content requirement can help us in attracting them toward us. When we make them part of our community or otherwise when we have won their trust, then that is the best time to offer them your products or services, whatever they are looking for. On the flip side, inorganic marketing is completely different. It allow us to run various ads by investing certain amount on social media. Where organic marketing does not require much investment but yields slow results. Inorganic marketing gives you very fast results in less time. Facebook have specifically designed a tool named “Facebook Ads Manager” which bolster us in running ads on facebook and instagram. Similarly, twitter and linkedin has also developed their ecosystem of running advertisements. The usage of inorganic marketing is so much grown that it has now become a complete industry in itself. Whenever, you are going to use social media platforms to grow your business, it is essential to understand and know that what type of marketing is important for your business. Generally, a very less number of businesses actually depends solely either on organic or inorganic marketing. Most businesses use the fraction of both types in their overall marketing strategy. Ecommerce kind of businesses are

4. more dependent on Inorganic marketing while a local business can get better results through organic marketing. Alright, so when you have got an idea on using two different types of marketing types in your overall marketing strategy to grow your business on social media. It is a good time to discuss the various types of businesses that can take advantage of social media marketing:- Ecommerce Business:- Ecommerce is a type of business where we can sell our products and services online to a large number of people. Platforms like Facebook allow us to create a facebook shop. Through facebook shop, we can showcase our products to a large section of people who are interested in our products. Most of ecommerce sellers use their website and divert the traffic from social media channels to their website. This helps them in increasing their conversion rate significantly. Local Business:- A local business can promote their business activities, offers, discounts, sales etc. to the people in their town. You must have seen instagram profile of a any salon owner of your town. They might be uploading their master piece works on social media profiles to showcase their fantastic works to the other people. Although, inorganic marketing can be used for local business, but organic marketing can help in more long term results. Education and LMS:- If you like to teach people, doesn’t matter what. It can be anything like music, academics, yoga, guitar or even

5. dog training. You can create a training or education related pages on social media to attract large section of target audience. A lot of trainers sell their courses through social media channels. Such people take the advantage of both organic and inorganic marketing. Saas:- Saas business offers their software and allow other to use the same on subscription basis. With rapid use of technology, the SaaS model has become very popular. Saas is famous for its subscription based selling. These were few examples of how social media can help you in promoting the business online. Irrespective of matter, what type of business do you own, you may have a lot of hidden opportunities that could be waiting to promote your business. If you are also someone who is interested to learn this skill, you can come in contact with “The Thriving Lotus”. The thriving lotus is an initiative set up with the purpose to provide social media marketing classes. Related Article: https://bit.ly/3EtUTD1