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Memory. Chapter 7. Memory. Encoding Storage Retrieval. Memory. Encoding. Attention Levels of processing Enriching encoding. Encoding. Taking notes on your powerpoint , adding cues and traps to your flashcards helps you ENCODE and remember better!. Levels of processing. Shallow
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Memory Chapter 7
Memory • Encoding • Storage • Retrieval
Encoding • Attention • Levels of processing • Enriching encoding
Encoding Taking notes on your powerpoint, adding cues and traps to your flashcards helps you ENCODE and remember better!
Levels of processing • Shallow • Intermediate • Deep • Iconic = visual • Echoic = sound
Enriching encoding • Elaboration • Visual imagery • Self-referent encoding
Elaboration • Linking to other information • Improves memory • Examples, pictures on flashcards work!
Storage • Sensory memory • Short-term memory • Long-term memory
Sensory memory • Sensory store • Limited • Brief
Short-term memory • Lasts about 20 seconds • Magic Number 7 Plus or Minus 2
Short-term memory • Revised understanding • Working memory • Figure 7.11
Long-term memory Unlimited capacity Unlimited time
Long-term memory • Episodic memory experience • Semantic memory Facts, knowledge • Procedural memory How to
Featured Study How accurate are flashbulb memories?
Featured Study How accurate are flashbulb memories? Not very, but these are relatively new findings. Be careful on your AP.
Organization and Retrieval Read pages 272-278 on your own
Plagiarism You can not use cryptomnesia as an excuse!!!
Forgetting • Ebbinghaus • Forgetting curve • Serial positioning • Primacy • Recency
Measures of forgetting • Recall: free response • Recognition: multiple choice
Why outlines work • Chunking • Hierarchical organization • Grouping items reduces forgetting
Why we forget • Ineffective coding • Decay fade with time • Interference
Interference • Retroactive New info pushes out old • Proactive Old info hinders new
Why we forget • Retrieval failure • Motivated forgetting
Repressed memory controversy • Memory is not reliable • Look to empirical research • Some cases are authentic
Physiology Read pages 287-289 on your own
Amnesia • Retrograde Loss of past memories • Anterograde Loss of new memories
Multiple memory systems • Implicit memory No intentional recollection • Explicit Needs intentional recollection
Multiple memory systems • Declarative memory Facts and info • Procedural memory How to
Multiple memory systems • Semantic memory General knowledge • Episodic memory experiences
Multiple memory systems • Prospective Remember to … • Retrospective Remember when…
Concept check 7.3 Recognizing various types of memory
Improving everyday memory • True Briar Patch strategies • Which strategies can you use for studying?
Eyewitness accounty • Loftus • Often distorted • Hindsight bias • overconfidence