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Myotel Kick Off – WP4 – September 2007

Myotel Kick Off – WP4 – September 2007. Jos van Hillegersberg, Bart Nieuwenhuis, Björn Kijl. Overview. Goals WP4 – Deployment Report WP4 Tasks WP4 Approach – Our View WP4 Overall Planning WP4 Expected Results Interdependencies between WP4 and other WPs

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Myotel Kick Off – WP4 – September 2007

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  1. Myotel Kick Off – WP4 – September 2007 Jos van Hillegersberg, Bart Nieuwenhuis, Björn Kijl

  2. Overview • Goals WP4 – Deployment Report • WP4 Tasks • WP4 Approach – Our View • WP4 Overall Planning • WP4 Expected Results • Interdependencies between WP4 and other WPs • Short Term Planning: Next Four Months • Some Final Remarks • Questions & Discussion

  3. Goals WP4 – Deployment Report (1/2) • Overall project goal • Feasibility investigation: deployment of a prototype myofeedback teletreatment (i.e. MyoTel) service. • Myotel enables subjects with neck shoulder complaints to receive personalised adjusted remotely supervised treatment during their daily activities.

  4. Goals WP4 – Deployment Report (2/2) • Goals from WP4 Perspective • Investigating market acceptability in two different health care markets (in different countries) • Patients with work related neck shoulder problems (occupational health care system) • Patients with a chronic whiplash (rehabilitation care system) • Analyzing effectiveness for all key actors in the value network from an economic point of view • How does MyoTel create value for all stakeholders • Customer value • Monetary value • …

  5. WP4 Tasks • 4.1 [T0] Scenario Development – First Opinion on Attractiveness, Value, and Risks [650 hr] • Analysis of current way of care provisioning • Initial market / business model / value network analysis • 4.2 [T5] Service Qualification – Draft Business Plan/Case [1050 hr] • With active involvement of stakeholders as defined in T4.1 • 4.3 [T9] Service Deployment Report – Business Plan/Case [508 hr] • With active involvement of stakeholders as defined in T4.1

  6. Approach • Firstfocussing on developing alternative (high level) scenarios and related business models and competitive strategies • Business model as a logical prerequisite for business process modeling / business case • Scenarios • Alternatives: one (commercial) service provider, several (non commercial) providers using a technology platform, license models, Myotel as a product or a service, … → implications for business model → implications for business case • Business models • Value proposition • Value network (e.g. government organizations, insurance companies, professionals, patients, employers, telecom operators, hardware providers) • Financial model (sharing revenues and cost) • Technology (type of infrastructure, who owns the infrastructure, …) • Building (alternative) business case(s) (quantification) • From a high level to a more specific business case • Commercial (micro economic) or broader (macro economic) view?

  7. WP4 Overall Planning • Planning: tight schedule in first four months • Tasks and deliverabes • T4.1 Scenario development (T0-T3/4) • T0+2: D4.01 Description of service/deployment strategy • T0+4: D4.02 Market analysis • T0+3: D4.04 Trans European dimension • T4.2 Service qualification (T5-T17) • T0+9: D4.05 Harmonization, interoperability and standard • T0+9: D4.03 Draft business and deployment strategy • T4.3 Service deployment plan (T9-T17) • T0+17: D4.03 Final business and deployment strategy

  8. WP4 Expected Results • Deployment report – Business Plan/Case • Market research • Scenarios • Competitive strategy • Sustainability of the service, competitors, competitive products, … • Business model • Value proposition (Service definition, User population, …) • Value network (Service costs and benefits for value network actors, …) • Financial model (Financing requirements, …) • Technology (Platforms, communication technologies, …) • Business case (quantification) • Management and management control systems necessary to roll out the service • Timing for initial and full deployment • … • Material for dissemination to industrial and medical communities (WP5)

  9. Interdependencies between WP4 and other WPs (excl. WP1/5) • Four CoEs: RRD, Ugent, RUB, OGOT • Contributing to early identification and involvement of key actors in countries concerned • Contributing to aspects of legal and financial organisation and market characteristics of national health care systems

  10. Interdependencies between WP4 and other WPs (excl. WP1/5)

  11. Short Term Planning: Next Four Months (1/4) • M1-4: • T4.1 Scenario development • Deliverables T0-4: • D4.01 High level description of service/deployment strategy (T0+2) • D4.04 Trans European Dimension (T0+3) • D4.02 Market analysis (T0+4)

  12. Short Term Planning: Next Four Months (2/4) • M1-4: T4.1 Scenario development • D4.01 High level description of service/deployment strategy (T0+2) • M0: Stakeholder identification (together with CoEs) • Development of first alternative competitive strategies, business models and value network structures • M1: Service item identification and assessment (together with CoEs, patients and professionals) • Idea registration (survey) • M1: Evaluation stakeholder/service item identification, with a focus on aspects like attractiveness, feasability, value, and risks

  13. Short Term Planning: Next Four Months (3/4) • M1-4: T4.1 Scenario development • D4.04 Trans European Dimension (T0+3) • Basis: D4.01 High level description of service/deployment strategy (T0+2) • Focus needs to be crystalized • Differences and similarities w.r.t. regulation, health care organisation, culture, customer preferences, …

  14. Short Term Planning: Next Four Months (4/4) • M1-4: T4.1 Scenario development • D4.02 Market analysis (T0+4), focus on • M0-3: Customer groups, segments, size of markets, etc. • M0-3: Technology • Technological developments • M0-3: (Changes in) regulation • M3-4: Business model (implications) • Service, Technology, Organisation, Finance

  15. Some Final Remarks • Planning: tight schedule in first months • First focusing on high level business model / value network research • Scientific contribution needs to be crystalized • Focus D4.04 (T0+3) Trans European dimension and D4.05 (T0+9) Harmonisation, interoperability and standard need to be crystalized

  16. Questions & Discussion • Information from D4.02 Market analysis (T0+4) and D2.01 Technological and Organisatiol Needs Assessment (T0+4) useful for / part of D4.01 Service/deployment strategy (T0+2)? • Depending of aim of D4.01 • Relation between D4.01 and D4.03 Draft/Final Business and Deployment Strategy (T0+9/T0+17) • D4.01 as draft of draft version of D4.03? • How to ‘proof’ / test real life feasibility? • Venturing (entrepreneurship / venture capital approach) • Vision, Alpha Offering, Beta Offering, Market Calibration & Expansion

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