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Getting the most out of the media

Getting the most out of the media. Agenda – Working with the media. Background – Peter Dixon – Radio Teesdale & Stuart Laundy - The Northern Echo Media Outlets Writing a Press Release The Radio Interview Next Steps Questions and Answers.

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Getting the most out of the media

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  1. Getting the most out of the media

  2. Agenda – Working with the media • Background – • Peter Dixon – Radio Teesdale & Stuart Laundy - The Northern Echo • Media Outlets • Writing a Press Release • The Radio Interview • Next Steps • Questions and Answers Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union The European Agricultural Fund for Rural Development: Europe investing in rural areas.

  3. Media Outlets • Public Radio • Radio 1, 2, 3, 4, 5…….. • BBC Radio Tees, Newcastle, Cumbria, York…. • Commercial Radio - Star Radio, TFM, etc • Community Radio – Radio Teesdale • Daily Newspapers – Northern Echo • Weekly Newpapers – D&S Times/Teesdale Mercury • Magazines • Web Sites • Social Media – Facebook, Twitter, etc • TV – Regional, National

  4. Working with the Media - Top Tips • Identify your effective media sources and what each can be used for • Advertising, Editorial, Listings, Self Publication • Networking • Make friends with your media contacts • Local Media is always on the look out for interesting tales - provide information that will help the media do their job • Look for interesting ways of working with the media • Create a news section on your website and keep it updated. Promote media stories on your social media • Think about the connectivity of the media

  5. Media Outlets • Social Media & it’s tools • Specialist Web Sites • Listing sites • Promoting media stories on your social media • Think about the connectivity!

  6. Writing a Press Release • Keep it short and to the point • Who * What * When * Where * Why • Past * Present * Future • Always put on a contact name, with a telephone number and email address • A picture gives a story greater impact

  7. The Radio Interview • Be Prepared • Go to the studio with a positive attitude about achieving something • The interviewer is responsible for editorial content • Think about talking to ONE person. • In person > recorder >landline > mobile • Live Vs Pre-recorded • Get yourself in a comfortable position • Smile

  8. Next Steps • Sign up to be a guest on Radio Teesdale (Drivetime, Lunchtime, Specialist Show) • Keep in touch with Radio Teesdale about your news • Sign up for our “How to Get the Best Out of the Media – Radio Training” Funding for training is being made available through the Rural Development Programme for England, which is jointly funded by Defra and the European Union The European Agricultural Fund for Rural Development: Europe investing in rural areas.

  9. Contact Information • Peter Dixon, Radio Teesdale • Enterprise House, • Harmire Enterprise Park, • Barnard Castle, Co. Durham, DL12 8XT • Office 01833 696750 • Email: studio@radioteesdale.co.uk • Twitter: @radioteesdale

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