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Close The Gap By: Natasha El Khoury 10X. Purpose Of the Add. The purpose of the add is to advertise and educate people about Aboriginal health problems. There has been many heath problems leading to death for the Aboriginal people in Australia
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Purpose Of the Add • The purpose of the add is to advertise and educate people about Aboriginal health problems. • There has been many heath problems leading to death for the Aboriginal people in Australia • This advertisement is advertising the ‘Close The Gap’ program where this will help Aboriginal people with their heath problems. • This add is about a new program for ‘Mums and Babies’. • The purpose of this add is about educating the Aboriginal parents to prevent the perinatal death
Oxfam • Oxfam Australia is an activist group, it is part of a global movement of dedicated people working hard to fight poverty and injustice. • They have been working with communities for more than 50 years. • Oxfam work with local partner organizations and government bodies to ensure that the poor are given what they need to lift themselves out of poverty.
Is the Add effective? • I think this advertisement is effective because it is showing a picture of a mum with her child which is the main message of the advert. • In the picture the mother is holding her child tightly, which can also catch the readers attention. • At the bottom of the picture it describes what the advertisement is for and its purpose, it is also talking about the program.
Does it achieve its purpose? • I think this advertisement achieves its purpose because it catches the reader’s attention as it is simple, informative and the message is conveyed.