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Spatial Design. The Search Problem. Macula and Periphery. Scanning. Reading scan order Hierarchic Scan Use of white space. Reading Scan Order. Reading Scan Order. Reading Scan Order. Hierarchic Scan. Eye tries to make global sense of what it sees. Hierarchic Scan. Hierarchic Scan.
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The Search Problem • Macula and Periphery
Scanning • Reading scan order • Hierarchic Scan • Use of white space
Hierarchic Scan • Eye tries to make global sense of what it sees
Layout • Grid systems and alignment • Balance • Rhythm - repetition
Consistency • Consistent look • Allocate everything to a logical place • Consistent graphics and Images
Font choice • Consistent font choice • Font as information or as art • Centered text • Wide stretches of text • Leading and Kerning
Overview • Visual Search • Macula and Periphery • Scanning • Reading scan order • Hierarchic Scan • White space • Layout • Grid systems • Balance • Rhythm • Consistency • Consistent logical layout • Consistent use of imagery • Simplicity