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Coco Chanel's First Fragrance . Chanel called her first fragrance Number 5 because it was the fifth fragrance that Earnest Beaux presented to her. .
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Coco Chanel's First Fragrance Chanel called her first fragrance Number 5 because it was the fifth fragrance that Earnest Beaux presented to her. The number 5 also had great emphasis in her life at the convent she grew up in, it represented pure embodiment of an object, its mystic meaning and its spirit.