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Bringing

Bringing. to. Australia. Next. Table of Contents . Background. Plan for expansion into Australia. Progression. Competitors. Click on any of these links to be taken to that page!. Advantages. Background.

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Bringing

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  1. Bringing to Australia Next

  2. Table of Contents Background Plan for expansion into Australia Progression Competitors Click on any of these links to be taken to that page! Advantages

  3. Background Click this button at any point throughout the presentation to return to the Table of Contents • Founded in 2002 by Greg Kaplan • Currently a subsidiary of Coinstar • Holds a 51% share as of 2008 • Has over a one-third market share • Offers new release movies (including Blu-ray) and video games via kiosks • Over 42,000 kiosks at more than 34,000 location (as of November 2012)

  4. Progression and Footprint Began by offering basic groceries in kiosks but switched to only DVDs within the first year Bought Blockbuster Express in February 2012 for $100 million Recently teamed up with Verizon to begin offering live streaming services Averages 55 million rentals a month 68% of Americans live within 5 minutes of a Redbox kiosk Experimenting with offering tickets to live events

  5. Competitors Click on any of these logos to be directed to that company’s website • There are very few direct competitors • Each of these companies offer some type of movie service

  6. Advantages of Redbox • Convenient • Kiosks are located in high traffic places where people tend to shop • Cheap prices • Movies can be rented for $1 per day with slightly higher prices for Blu-ray and video games • Easy to use • The touch screen system can be used by anyone and movie can be reserved ahead of time over the internet

  7. Expansion into Australia Distribution Tech Environment Click on these links to explore our plan! Pricing Strategy Promotion Want more info on Redbox?

  8. Technological Environment Back to expansion plan Recently ranked 10th most up-to-date country when it comes to technology Very similar to the United States which would mean very little changes needed for the kiosks Strong entertainment industry

  9. Pricing Strategy Back to expansion plan • Keep prices similar to that of the United States • Around AUD $1 per day • At this price, Redbox will still be cheaper than competitors • The majority of revenue is made from late fees

  10. Distribution Click here to explore Woolworths stores! Back to expansion plan • Establish a relationship with a major store chain such as Woolworths • Woolworths is a supermarket chain that is well known throughout Australia with many locations • Strategically place kiosks at entrances or exits of these locations

  11. Promotion and Marketing Strategy Back to expansion plan Hugh Jackman Banners and signs placed close to kiosks Flyers to be inserted into supermarket coupon books and printouts Become a sponsor of major events such as film and music festivals Celebrity endorsements from well known Australian actors and actresses

  12. Want more information? Back to expansion plan Click here! Click on the link below to explore the Redbox website

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