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Reach underserved groups through summer reading programs to positively impact lives. Resources and strategies for effective outreach and partnerships with community-based programs to engage children, teens, and families.
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Community Outreach Natalie ColePrograms Director and Interest Group LiaisonCalifornia Library Association Joanna AxelrodYouth Services Librarian IIEscondido Public Library
Outcome 2[Desired number] of[underserved target group]participate in thesummer reading program.
Why reach out with the summer reading program?“At that moment that we persuade a child, any child, to cross that threshold, that magic threshold into a library, we change their lives forever, for the better. It’s an enormous force for good.” (Barack Obama, 2005)
Since 2010: 2,654 underserved children, teens, and families have participated in summer reading programs as part of the outcomes initiative. They include:* Teen moms* Children enrolled in a literacy program* Migrant children* Teens in a residential drug facility* New and expectant parents* Youth in detention facilities
Resources (1) Conducting effective outreach Developing relationships with underserved groups Programming suggestions Preparing to partner, communication, expectations, and follow-up Core principles and activities for partnerships with community-based summer programs
Families from the East Bay Asian Youth Center (EBAYC) enjoy an Open House at Oakland Public Library.
Form Partnerships • Ally with school media specialists • Forge strategic partnerships • Teen Parents counselors • Foster youth foster parents/group homes • Kids outside school district homeschoolers • Juvenile offenders Juvie Librarian/Warden
Tips for Coordinating Off-Site Programs Arm yourself with research – CLA can help! Sell your services Make it easy for them Be persistent!
Let Others Do the Work! • http://www.spreads.org/challenge-overview.html Teen Outreach Team (TOT) or Street Crew
If You’re Really Ambitious… Couldn’t you envision this spelling out SRC?! Summer Reading • Book Cart Drill Team Competitions • Seattle Public Library (YouTube) • Gillett Public Library
If you have any questions, please contact us! Natalie Cole, California Library Association: ncole@cla-net.org Joanna Axelrod, Escondido Public Library: jaxelrod@ci.escondido.ca.us and @txtinglibrarian The California Summer Reading Program is a project of the California Library Association, supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. www.cla-net.org