Review of FOLDED SELF-MAILER DMM Standards Required Jan 05, 2013

1. Review of FOLDED SELF-MAILER DMM Standards Required Jan 05, 2013 Presentation posted on the RIBBS / FSM home page

2. Introduce more mailing options Reduce confusion, discrepancy and delay of local rulings Reduce time / cost both parties spend on the appeal process Enable smoother transition for getting new formats into mail Reduce diversion to manual or flat operation Contain costs by increasing efficiency Why Revise Standards? Mutual Benefit to New Standards

3. What We Want to Avoid

4. Will Revised Standards Make a Difference? • Top group shows condition of pieces when using existing requirements • 60lb paper with one tab at top center • Bottom group shows condition of pieces when using revised requirements • 70lb paper with two tabs at top Existing vs. New Standards

5. OVERVIEW of FOLDED SELF-MAILER REQUIREMENTS (Basic & Optional Creative Elements)

6. A folded self-mailer is formed of two or more panels created when a single or multiple unbound sheets of paper are folded together and sealed to form a letter-size mailpiece. Folded Self-Mailer Definition

7. Basic Design Elements Dimension Height – 3.5” to 6” max Length – 5” to 10.5” max Weight – up to 3oz Paper basis weight - Book grade (Text, Offset) Basic Folded Self-Mailer design 70lb min for 1oz mailpiece; 80lb over 1oz up to 3oz Optional elements added basis weight ranges from 80lb to 120lb basis weight increases when piece weight is over 1oz Newsprint paper allowed on quarter-fold design only 55lb min newsprint paper which correlates to 60lb Book wgt 1.5 inch tabs required

8. Basic Design Elements • Fold style / orientation – address side view • Horizontal - final fold at bottom edge to non-address side • Vertical - final fold on lead edge to non-address side • Oblong is a common name for this fold style These are only representative illustrations of potential designs.

9. Basic Design Elements • Panels - formed when a sheet(s) of paper are folded • Each folded section of a sheet is a separate panel • FSMs have (2) minimum, (12) maximum panels • Exception: Qtr-fold using newsprint paper - 8 min, 24 max panels • Both sides of panel count as one and the same panel • Equal - nearly equal size; varied fold styles with panels of differing sizes, short panels covered by full-size panel(s) • Internal partial panels count toward # panels allowed • Final fold panel creates non-address side of mailpiece by folding from bottom to top, or lead to trail edge

10. Panel Count – address side view Basic Design Elements 4 Panels Two nested sheets folded once in half One sheet folded three times One sheet quarter-folded perpendicular 3 Panels ( Tri-fold ) Single sheet of paper folded twice 2 Panels ( Bi-fold ) Single sheet folded once in half …up to 12 panels for most designs

11. Basic Design Elements Flap - used for closure of mailpiece on non-address side Horizontal fold letter, external flap is final fold from top edge Vertical fold letter, external flap must be final fold from lead edge Die-cut shape external flaps allowed glue line seal along the contour of the edge recommended glue spots / elongated glue lines or tabs must sufficiently seal the flap to the non-address side panel Horizontal fold Vertical fold 1.5” min flap No closer than 1” to bottom edge 5” min flap Die-cut No closer than 1” to trail edge ( Non-address side view ) Lead Edge on left Trail Edge on right

12. Continuous Glue Line 1/8” W to within 1/4” of each edge Elongated Glue Lines 1/8” W x 1/2” L or 1/4” W x 1/2” L or 1/8” W x 1” L 3- 4 lines based on mailpiece design / wgt Glue Spots 3/8” diameter 3- 4 spots based on mailpiece design / wgt 1.5” 1” 2” Basic Design Elements • Closure method - Glue(adhesive or cohesive) • Closure method - Tabs(2 or 3 based on mailpiece design) • Placed either at Top or Lead / Trail • within 1" from adjacent edge(s) • lower lead edge tab ½” from bottom

13. Quarter-Fold Design Two folds perpendicular create a quarter-fold mailpiece Folds must be at the lead and bottom edge Single layer attachment or reply envelope allowed within Paper basis wgt – 70lb min, 80lb if over 1oz. • Newsprint requires 55lb min which correlates to 60lb Book wgt Reply Envelope inserted within fold Attachment These are only representative illustrations of potential designs.

14. Folded Self-Mailer Reference Material

16. Representative Illustrations of Designs

17. Timeline / Activities • Published Federal Register proposal - August 13, 2011 • Published Federal Register Final rules - Dec 01, 2011 • http://www.gpo.gov/fdsys/pkg/FR-2011-12-01/html/2011-30879.htm • Conduct internal training - ongoing • Issue external communications - ongoing • DMM standards required effective date – Jan 05, 2013 • Visit FSM home page at RIBBS to access documents • https://ribbs.usps.gov/index.cfm?page=fsm

18. Contact for Questions Business Mail Entry (BME) personnel and Mailpiece Design Analysts (MDA) are trained on all aspect of Folded Self-Mailers. To contact your District Business Mail Entry Manager, you can search by using the District Business Mail Entry Locator at https://ribbs.usps.gov/locators/find-bme.cfm or to access an MDA use https://ribbs.usps.gov/mda/mda.cfm Both links are active on the FSM home page located on RIBBS.