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Digital marketers have used the term u201clanding web pageu201d or "landing page" many times to represent a marketing tactic focused on getting people to take one, specific action. Nowadays, Landing pages have simply become a necessary page in the digital marketing toolbox for every imaginable business, including local brick to mortar types. Why is a landing page necessary for digital marketing? You might be wondering why you need to design separate, distinct web pages that visitors will be redirected to when they click on calls to action. You might be hoping that you can get away with not using them. Effective landing pages execute it very clear what a visitor is going to get from a web page and how to get it. Website development companies will design effective landing pages for your business. We want to focus this presentation on why you need a landing web page? <br>Get More: https://tihalt.com
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Why You Needs A Landing Web Page? By By Tihalt Technologies Tihalt Technologies
What Is Landing Page? A landing web page is a web page on your website where you can A landing web page is a web page on your website where you can offer a resource from your business in exchange for a visitor's offer a resource from your business in exchange for a visitor's contact information. contact information. Digital marketers Digital marketers can capture this contact information using a lead form, where visitors can enter details information using a lead form, where visitors can enter details like their name, email address, and job title. Landing pages can be like their name, email address, and job title. Landing pages can be used to collect information on website visitors in exchange for used to collect information on website visitors in exchange for branded content or experiences. These include ebooks, email branded content or experiences. These include ebooks, email newsletters, online courses, industry events, free product trials, newsletters, online courses, industry events, free product trials, community memberships, and company mobile apps. community memberships, and company mobile apps. Web designers designers will make an attractive landing web page for your will make an attractive landing web page for your business. business. can capture this contact Web 2
Collecting Information From Potential Clients If you wanted to collect the If you wanted to collect the contact details of your potential contact details of your potential clients, you could incorporate a clients, you could incorporate a form of filling out such form of filling out such information on your landing information on your landing page. Let the contact forms of your Let the contact forms of your landing page be linked to your landing page be linked to your CRM system. This ensures that CRM system. This ensures that when they enter their details, you when they enter their details, you can get them on your system. can get them on your system. 1 page. 3
Get Leads with Promised Information All they need is to fill out their All they need is to fill out their details and get the information. A details and get the information. A landing page, therefore, directs landing page, therefore, directs your potential clients to an area your potential clients to an area on your on your website website and gets the reward. It might be a free course, reward. It might be a free course, free consultation, or an eBook. free consultation, or an eBook. Whatever you offer, it should Whatever you offer, it should further lead them to purchase further lead them to purchase something from you. something from you. 2 and gets the 4
Improving Your Brand Awareness When you design a landing web When you design a landing web page you should ensure that its page you should ensure that its feel, look, copy and page style are feel, look, copy and page style are consistent with any content consistent with any content linking to it. Consistency in linking to it. Consistency in branding on various media branding on various media platforms offers users a chance platforms offers users a chance to recognize your brand. to recognize your brand. Customers love buying Customers love buying frequently from a frequently from a company business they know well. business they know well. 3 company or or 5
It Fuels Other Marketing Channels Any marketing strategy relies on Any marketing strategy relies on a lot of content to be successful. a lot of content to be successful. If you have an amazing offer, If you have an amazing offer, there is a possibility that your there is a possibility that your prospects can share it on social prospects can share it on social media. If you have lead nurturing media. If you have lead nurturing campaigns, your landing page campaigns, your landing page can be linked to be linked to Pay Per Click Pay Per Click Advertisements Advertisements and help your page appear on organic search. page appear on organic search. 4 can and help your 6
It Helps You Achieve Your Goals A landing page offers a simple A landing page offers a simple avenue of getting crucial avenue of getting crucial information from your leads. You information from your leads. You can put the URL of your landing can put the URL of your landing page on all promotional materials page on all promotional materials you will use on your trade show. you will use on your trade show. You can also add that link to your You can also add that link to your social media profiles and connect social media profiles and connect with as many leads as possible. with as many leads as possible. 5 7
Offers Purpose and Clarity Landing pages are supposed to be Landing pages are supposed to be short and precise. A short short and precise. A short landing page helps your leads to landing page helps your leads to know about your business within know about your business within a short time. With appropriate a short time. With appropriate colors and images, your colors and images, your customers will get the message customers will get the message without figuring out. without figuring out. 6 8
Simplifies The Decision of Your Visitors Your potential customers have Your potential customers have problems they would like to solve. problems they would like to solve. Perhaps your business has that Perhaps your business has that service or product which is the service or product which is the solution to their problem. Your solution to their problem. Your website may have tons of website may have tons of information about your products information about your products and services. and services. 7 9
Increases Credibility A landing web page has a clear A landing web page has a clear message and objective for a user. message and objective for a user. You need to optimize the content You need to optimize the content to be focused on a certain course to be focused on a certain course of action. Doing this helps a of action. Doing this helps a potential client know that you potential client know that you understand their struggles. understand their struggles. 8 10
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