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WUP

WUP. Communication Strategy & CBP & Dissemination Action Plan. Presentation Overview. Communication Strategy CBP & Dissemination Action Plan Overview of Outreach Packages Way Forward. Lack of understanding of objectives of WUP outputs and beneficial framework among key stakeholders

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WUP

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  1. WUP Communication Strategy & CBP & Dissemination Action Plan

  2. Presentation Overview • Communication Strategy • CBP & Dissemination Action Plan • Overview of Outreach Packages • Way Forward

  3. Lack of understanding of objectives of WUP outputs and beneficial framework among key stakeholders Lack of involvement of primary users Lack of involvement of academes, scientists and researchers Need more two-way communication channels Need more active involvement of stakeholders Need more attractive media and wider dissemination mechanism Needs Assessment

  4. Guide to Communication • Identify key partners • Clarify desired relationship • Agree on key messages • Define objectives • Select Strategies • Choose a mix of tactics • Incorporate evaluation

  5. Partners in Communication • Co-operating • Internal = project team • External = WUP Fin, WUP JICA, WUP French, Suppliers • Co-implementing • Internal = MRC & NMC and key line agencies’ Program Staff • External = Other WR development and investment initiatives like MWRAP, NNRBDSP, GMS

  6. Partners in Communication • Decision Making • Internal = JC, Council, NMC Directors • External = Senior Managers of national and provincial planning institutions • Co-thinking = Academes, Researchers, WR specialized institutions, other RBOs • Co-knowing = Interest groups, mass org., NGOs, the public

  7. Desired Relationships (DRs) • What sort of relationship is desired with a particular category of partners that would lead to trust and participation • Focus on quality of the relationships rather than the mere transfer of information • DRs are the basis for developing communication objectives and strategies

  8. Key Messages • What are the Mekong Agreement, PDIES, PWUM, PNPCA, PMFM and PWQ? • How do they apply, who are affected, and what are the benefits of MA and the Procedures? • How can different stakeholders involve in the implementation of MA and the applications of the Procedures and DSF

  9. Desired Outcomes Thorough understanding of benefits and applications of WUP outputs Specialized in his/her own areas Close cooperation Communication Objectives Exchange of information on the performance of the activities within the project Provide continued Professional Development Promoting Team work and visual team Objectivesfor Co-operating Partners

  10. Desired Outcomes Good understanding of benefits and applications of WUP outputs Application of the Procedures and tools in Program Planning Timely information exchange and sharing Objectives Exchange of information on the application of WUP outputs in their works, Stimulate a positive, co-working attitude Establish “services and support” relationship Objectives for Co-implementing Partners

  11. Desired Outcomes Increased awareness and understanding of the benefits and application of the Procedures and tools (including MA and MRC) Increased cooperation Objectives To inform, interest and stimulate a positive , co-working attitude To give continuous back-up support To promote strategic alliances and Integrated Partnerships Objectives for Co-thinking Partners

  12. Desired Outcomes Have a good understanding of benefits of MA WUP outputs and the role of MRC in the basin Increased public participation in MRC works Objectives Informing and giving them the possibility to respond To encourage participation of the public in MRC work Objectives for Co-knowing Partners

  13. Desired Outcomes Internal: demonstrate commitment in the implementation of MA and the Procedures External: Have a good understanding of MRC role, MA, WUP Outputs and their benefits Objectives To inform To stimulate a positive attitude To seek advices and endorsement Objectives for Decision Makers

  14. Recommended Strategies • Competency-based modular training • Integrated partnerships • Strategic alliances and network • Message design and delivery • Wide-range of publications • Attractive web page development • Localizing WUP dissemination packages

  15. Strategies (Cont.) • Consultation and feedback • Keeping Procedures and DSF on Mekong Agenda • Using variety of interaction and communication tools • Promoting two-way communication and stakeholder involvement • Outreach to other international RBOs

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