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MBA: Entrepreneurship and Corporate Innovation

MBA: Entrepreneurship and Corporate Innovation. Data provided by: Kelly Hardy, David Kesse , Matt Hoham , Craig Kollen , Lisa Porter. Phase 1 (3cr) Theory / Opportunity. Phase 2 (3cr) Business Plan Development / Presentations. Year 1. Optional Consulting Phase

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MBA: Entrepreneurship and Corporate Innovation

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  1. MBA: Entrepreneurship and Corporate Innovation Data provided by: Kelly Hardy, David Kesse, Matt Hoham, Craig Kollen, Lisa Porter

  2. Phase 1 (3cr) Theory / Opportunity Phase 2 (3cr) Business Plan Development / Presentations Year 1 Optional Consulting Phase (NIIC/ Small Business Development Centre) Phase 3 (3cr) Venture Capital / Equity Infusion Year 2

  3. Marketing Implementation • Timeline (based on approval of program) Process Student Applications and Interview Process Begin Entrepreneurship and Corporate Innovation MBA Network to Graduate Policy Committee key members Founder’s Day Dinner Summer 2010 October 27, 2010 Summer 2011 Fall 2012 September 2010 Spring 2011 Fall 2011 Graduate Policy Committee Approval Promotions Begin and Course Listing in Course Catalog Begin Professional Core Classes

  4. Our Target Market(Based on a M560 Survey – Dr. Jun Ma’s Class – N=33) • Between ages 26-45 • Business or Engineering Bachelor degree • Employed by mid- to large-sized company • Tenure at current company 2+ years • Household income $75,000+

  5. Prong #1 Public Relations Four Prong Marketing Approach Prong #2 Community Promotions Prong #3 Personal Selling Prong #4 Target Market Communications

  6. Entrepreneurship Director Instruction PQ Instructor ($7000) Competitions Promotion ($10000) ($5000) Some Executive Support (Existing Office Staff) Resources Needed

  7. Discussion

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