City of West Covina

1. City of West Covina Green Line Evaluation

2. Presented By California State Polytechnic University, Pomona Graduate Students Ana Rosales Enrique Salgado Shannon Williams Alicia Velazquez Joanne Coletta Jim Jobst Leticia Llamas Kelly McDonald Dr. Sandra Emerson Green Line Evaluation

3. Background & Context Presented by: Joanne Coletta

4. Needs to Be Met By the Program Green Line Evaluation

5. Project Description • Target Population • Program History, Funding & Issues • Program Implementation & Rationale Green Line Evaluation

6. Project Description Green Line Evaluation

7. Project Description • Program History • Funding • Issues Green Line Evaluation

8. Program Implementation & Rationale Green Line Evaluation

9. Study Questions & Criteria Study Designs & Methods Presented by: Leticia Llamas

10. Study Questions What is the one thing we should know about the city & Green Line? What is the one thing you would like to know by the end of the project? What are important criteria & what kind of evidence do you need?

11. Criteria Diversity Shift in Patron Needs Quality and Viability Impact on Quality of Life Impact of Service on Business

12. Study Designs & Methods Ridership Survey Records Analysis Field Observation

13. Study Designs & Methods Records Analysis • Data Reports from Contractor • Budget & Expenditure Reports from City

14. Study Designs & Methods Ridership Survey • Demographics • Purpose of Travel • Satisfaction with Service • Areas for Improvement

15. Study Designs & Methods • Activity Within The Bus • Bus Stop Conditions Field Observation

16. Records Analysis Presented by: Enrique Salgado

17. EXTRABOLATED DATA RED/BLUE 1997-98 1998-99 1999-00 2000-01 2001-02 Ridership (average/m0) 12773.58 11339.33 13075.50 11415.34 9931.34 % Change from prior year n.a. -11% 15% -13% -13% COSTS ($) $506,957 $487,707 $516,209 Average Cost/Mo $42,246 $40,642 $43,017 Cost/Rider/Mo ($) $3.23 $3.56 $4.33 Cost/Hour/Mo ($) $42.50 $35.69 $32.85 GREEN Ridership (average/mo) $7,073.07 COSTS ($) $272,409.55 Average Cost/Mo $22,700.00 Cost/Rider/Mo ($) $3.21 Cost/Hour/Mo ($) $42.33 Cost Comparison Green Line Evaluation

18. Red/Blue Ridership Trend Green Line Evaluation

19. Green Ridership Trend Green Line Evaluation

20. Field Observations and Quality of Service Findings Presented by: Alicia Velazquez

21. Research Questions • Bus users • Schedule • Bus Condition • Drivers Green Line Evaluation

22. Description of Findings (Users) On Average: 10 users per bus ride (Adults: 2, Youth: 7, Seniors: 1, Disabled: 0) Green Line Evaluation

23. Description of Findings (Schedule) 31 Trips: 54% = on schedule, 45% = off schedule (2 min) Green Line Evaluation

24. Description of Findings (Conditions) Green Line Evaluation

25. Explanation of Findings (Bus Stop Conditions) Lark Ellen/ Francisquito max rating: 4 Shadow Oaks/ Nogales max rating: 5 Sentous/ Valley max rating: 5 Green Line Evaluation

26. Description of Findings Courtesy of Drivers * 3 – Does Not Necessarily Denote a Problem. Green Line Evaluation

27. Field Observations Presented by: Enrique Salgado

28. Field Observations Rider Traffic Weekend Weekday 147% more Green Line Evaluation

29. Field Observations Noise Levels Morning Mid Day Afternoon and Evening Green Line Evaluation

30. Field Observations Driver Courtesy Morning Mid Day Afternoon and Evening Green Line Evaluation

31. Customer Survey Presented by: Kelly McDonald

32. Interviews with Staff Review of Records Customer Survey Development Focus Group With Commission Subcommittees Field Observations The Survey Green Line Evaluation

33. The Survey Two Surveys – User & Non-User Demographics (Ranges) Purpose of Trip – Spending (Ranges) Satisfaction & Alternatives or Why Not Using Green Line Evaluation

34. Implementation Implementation Conduct the Survey Data Analysis The Bait Green Line Evaluation Green Line Evaluation

35. Customer Satisfaction Green Line Evaluation

36. Suggested Improvements 31.3 % Bus Schedule 7.8 % Stop Locations 7.8 % Transfers 6.3 % Driver Courtesy 39.1 % No Comment Green Line Evaluation

37. Where Are Riders Going? 32.6 % Senior Center Green Line Evaluation

38. Where Are Riders Going? 34.2 % Shopping 15.9 % Westfield, Eastland, & Fashion Square Green Line Evaluation

39. Data Suggests Boarding - Departure Incidental shopping at South-end outlets Estimated Spending Transfer to Other Lines Green Line Evaluation Budget Project

40. Summary Achieving Objectives Some Improvements - High Satisfaction As Defined - Highly Effective Service Green Line Evaluation Budget Project

41. Respondent Description & Inferences Presented by: Shannon Williams

42. Description of Customer Survey Respondents • 102 Respondents • Mix of Youth, Adults, & Seniors Green Line Evaluation

43. Characteristics of Customer Survey Respondents Customer Survey Respondents by Age Categories Green Line Evaluation

44. Customer Survey Respondents by Gender Green Line Evaluation

45. Customer Survey Respondents by Income Groups Green Line Evaluation

46. Respondent’s Use of West Covina Transit System Green Line Evaluation

47. Customer Survey Inferences Satisfaction regarding bus safety differences by age categories Green Line Evaluation

48. Satisfaction with bus schedule differences by age categories Green Line Evaluation

49. Open-Ended Survey Suggestions for Improvements Bus Schedule Bus Stops • More often • Travel in both directions • Coordinate with FHT • More stops • Information on connections • Shelters • Visible bus signs • Transfer Politeness • Slowing down at stops & waiting Green Line Evaluation

50. Alternative transportation if no transit by age groups Green Line Evaluation