DIGITAL MEDIA AND MARKETING IN DUBAI AND UAE

1. DIGITALMEDIAANDMARKETINGINDUBAIANDUAE It is therefore important to understand that when we talk about the media we are talking not only and not so much about the subject as such, but its place in the overall system. That is what gives us the opportunity to acquire an integral vision and to get away from the utilitarian approach. Digital Media and Marketing in Dubai and UAE called the fourth power in society. This is true, but in the PR-community media are rather "the protagonist and first violin" at the same time. Authorities and media relations on the minds of PR-specialists are often so great that for many it becomes almost the only tool to solve problems. Sometimes it comes down to the fact that the agency, making suggestions to the client, build it exclusively on media relations, including in the list of the complete set - from the press conference prior to placing custom materials and advertising. It is this sometimes leads to the fact that many are beginning to identify job spokesperson and PR-specialist and put an equal sign between them. Of course, this does not mean that I underestimate the role media rileyshnz. Working with the media is one of the key instruments necessary for the implementation of any professional of PR-campaign. As a rule, experts working in the field of marketing communications, in particular - are directly linked to the sphere of public relations, tends to see the media utilitarian - as a channel of communication or media messages. Faithful whether such an approach?

2. Of course, it is undeniable that the media are a channel of communication with our target audiences and the most commonly used media. However, if we consider only the media from this perspective, we may be faced with a serious problem that could play against you if it is constantly overlooked. The fact that the media is one feature. They simultaneously act in two ways: as the communication channels and media messages aimed at our target audience, and on the other hand - as our target audience. Why do I focus attention on this? The fact is that in the case of the segment b-to-b professional "party", which includes representatives from all of your target audience is limited in size (as we know, in the segment of b-to-b number of customers and partners can amount to tens, and even units). All representatives of the media, tend to closely communicate with each other and know each other well. At the same time one of the most active participants of the "parties" are the editor and the journalists who not only visited by almost all the main events, but simply communicate with a variety of companies. Members of the Media Buying Houses in Dubai (especially specialized publications) often communicate with representatives of other relevant target groups of your company - whether customers or the authorities - and can express their opinion to change the perception of your product and affect your reputation. No event - exhibition, forums or conferences - as a rule, cannot do without them. A statement such as "We are like a magazine conducted a poll among readers and know exactly what equipment company and most high- quality" can greatly affect anyone's opinion. For more Information click the link Below: http://www.timenspace.ae/