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Sust a inable Competitive Advantage

Sust a inable Competitive Advantage. http:// education-portal.com/academy/lesson/types-of-competitive-advantage-cost-product-niche-sustainable-advantages.html. Advantage over the competition that is not easily copied and thus can be maintained over a long period of time.

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Sust a inable Competitive Advantage

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  1. Sustainable Competitive Advantage http://education-portal.com/academy/lesson/types-of-competitive-advantage-cost-product-niche-sustainable-advantages.html Advantage over the competition that is not easily copied and thus can be maintained over a long period of time. Efficiency & Effective Supply Chain Location provides Awareness and Convenience Unique Selling Proposition Retaining Loyal Customers Customer Service http://education-portal.com/academy/lesson/what-is-swot-situation-analysis-in-marketing.html 3-1

  2. The Marketing Plan 3 Phases of a Strategic Plan 3-2

  3. Three Phases of a Strategic Plan Getty Images/Digital Vision Ryan McVay/Getty Images Comstock Images/Almay • Define mission/objectives • Evaluate situation • Identify opportunities • Implementing mkt mix • Evaluating performance • Taking corrective actions 3-3

  4. Step One: Defining the Mission and/or Vision Broad description of an organization’s objectives and the scope of activities it plans to undertake. MADD mission statement: MADD strives to stop drunk driving, support the victims of this violent crime and prevent underage drinking. 3-4

  5. Step Two: Conduct a Situation Analysis Using SWOT (internal and external environmental Analysis) 3-5 Dominos Pizza SWOT

  6. Step Three: Identifying and Evaluating Opportunities Using STP Courtesy The Hertz Corporation 3-6 http://bevideos.mhhe.com/business/video_library/0077450965/swf/Clip_02.html

  7. Step Four: Implement Marketing Mix and Allocate Resources Product Value Creation Price Value Capture Place Value Delivery Promotion Value Communication http://education-portal.com/academy/lesson/competitive-advantage-the-importance-of-strategic-marketing.html

  8. Step Five: Evaluate Performance Using Marketing Metrics --Growth Strategies 3-8

  9. Market Penetration Existing marketing mix Existing customers In what way is a sale a Market penetration strategy? Ryan McVay/Getty Images 3-9

  10. Market Development What can a company do to continue to grow in a difficult retail environment? • Current product and services • New markets Frederic J Brown/AFP/Getty Images 3-10

  11. Product Development Current Markets Used with permission by MTV 2010 MTV Networks All Rights Reserved MTV, all related titles, characters and logos are trademarks owned by MTV Networks, a division of Viacom International Inc. 3-11

  12. Diversification Photo by Joe Scarnici/WireImage/Getty Images 3-12

  13. Step 5: Evaluate Performance Using Marketing MetricsBoston Consulting Group Portfolio Matrix 3-13

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