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Born digital

PUBLISHING SCHOLARLY JOURNALS IN AN ELECTRONIC AGE Richard Steele Editorial Director, Taylor & Francis 21 January 2004. Born digital. All scholarship is ‘born digital’ … … and so scholarly communication should be digital by default Print can be convenient, but …

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Born digital

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  1. PUBLISHING SCHOLARLY JOURNALS IN AN ELECTRONIC AGERichard SteeleEditorial Director, Taylor & Francis21 January 2004

  2. Born digital • All scholarship is ‘born digital’ … • … and so scholarly communication should be digital by default • Print can be convenient, but … • … the digital medium offers the most convenience to the greatest number of ‘players’ … • The ‘players’ being content producers - authors … • … end users – readers … • … content disseminators – publishers … • … and librarians

  3. Securing the ‘greatest happiness for the greatest number’ Digital scholarship is … • easy to find and easy to access • available long after its creation at a stable address, in a stable form • Available simultaneously in Milton Park UK and .. • .. Milton, New Zealand

  4. So what value do publishers add to digital communication of scholarship? • creating and administering an online authoring, submission, and peer-review environment that enhances author, referee, and editor satisfaction and efficiency • normalizing content in that environment, to enhance accessibility and interoperability • producing standard metadata for digital information, to make it more searchable • working with authors and rights holders to address intellectual property issues that are a child of the digital environment • Producing content which facilitates librarians’ ability to collect and preserve – archive – digital content • working for our scholarly partners as an advocate for scholarship, to negotiate a common understanding of the fair use of research data in scholarly and educational contexts – HINARI

  5. So what value do publishers add to digital communication of scholarship? • working to establish technologies that benefit the dissemination and use of scholarship, for example, CROSSREF, DOI • developing online-only features - supplementary data sets, video • providing print on demand for users of digital resources • finding commercial sponsors for digital scholarship • marketing digital scholarship to maximize its impact and its audience • tracking the use of digital scholarship and analysing online article usage data • exploiting the economies generated by working entirely within a digital environment and passing on savings to customers

  6. e-marketing …

  7. www.taylorandfrancis.metapress.com… and e-publishing … • state-of-the-art digital delivery service hosted by Metapress • intuitive to use • sophisticated searching • articles and issues available ahead of print • complex linking services, including CrossRef • links to all major abstracting and indexing services • COUNTER- standardized reporting of usage statistics • sophisticated alerting services • arenas: www.healthsciences.taylorandfrancis.com

  8. Clear indexing; and searching using: • all words • any words • exact Phrase • Boolean Search Clear login information for users More resources for users www.taylorandfrancis.metapress.comOnline Journals Homepage

  9. Articles by citation • Articles by text • Publications www.taylorandfrancis.metapress.comSearching More search options…. Searching is fast and easy……

  10. Users can personalise their homepage to show: • Their “Favourite” journals • Their “SARA” or “Keyword SARA” reports • New issues available of their selected journals www.taylorandfrancis.metapress.comPersonal Homepage

  11. Receive alerts by: • Publication • Keyword • Subject • Choose the method of delivery: • by email or when you log in to your Homepage • in HTML or PDF plain text www.taylorandfrancis.metapress.comScholarly Articles Research Alerts - SARA TOC’s alerting: 1.3 million subscriptions

  12. The arenawww.healthsciences.taylorandfrancis.com • Key Features: • links to related T&F publications • news, including current info on the latest hot topics • special sales contact information

  13. The journal homepage • Links to: • Bioscience Arena • Online Sample Copy • Instructions for Authors • Table of Contents • Society Homepage

  14. So what will the new paradigm look like? • a transition from online-first to online-only • added value online with realtime interactivity • content packaging to meet market demands • the individual article substitutes for traditional issue/volume and becomes the commodity • Open access challenges subscription-based journals • Superjournals challenge the traditional journal

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