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Prestige Introduction:

Prestige Introduction:. Who do are we role playing? Brand manager for Pedi-Blades Who is Pedi-Blades? What is the problem/issue?. Consumers:. Financial:. Financial perspective: Profit = Units sold*(Price - VC) - FC |Contribution Margin| What are the new sales numbers?. Family:.

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Prestige Introduction:

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  1. Prestige Introduction: • Who do are we role playing? • Brand manager for Pedi-Blades • Who is Pedi-Blades? • What is the problem/issue?

  2. Consumers:

  3. Financial: • Financial perspective: Profit = Units sold*(Price - VC) - FC |Contribution Margin| • What are the new sales numbers?

  4. Family: 5% increase for industry: 4320K(.05) = 216K new sales 4320K+ 216K = 4536K new industry sales PediBlade sales: 80% new sales = .8(216K) = 172.8K Cannalibilization Pedi-Blade: Option A: 10% Pedi-Blade Original = .1(570K) = 57K Adjusted Sales of Pedi-Blade Original = 570K – 57K = 513K Option B: 5% increase in industry attributed to Pedi-Blade Original = 1.05(570K) = 598.5K 10% Pedi-Blade Original = .1 (598.5K) = 59.85K Adjusted Sales of Pedi-Blade Original = 598.5K – 59.85K = 538.65

  5. Family: Cannalibilization Industry: Option A: 1% Industry = .1(4536K – 570K) = 39.66K Option B: 1% Industry = .1(4536K – 598.5K) = 44.76K Total Sales of New Pedi-Blade Product: Option A: 172.8K + 57K + 39.66K = 269.46K Option B: 172.8K + 59.85K + 44.76K = 277.41 K Total Pedi-Blade Sales = New product + Adjusted original sales Option A = 269.46K + 513K = 782.46K Option B= 277.41K + 538.65 K = 816.06K What is manufacturing capacity?

  6. How many picked Family? • What was your most important reason? • How many picked Extreme? • What was your most important reason?

  7. Media Options: • Family: • Did the budget make sense to you? • What was your media mix? • Extreme: • Did the budget make sense to you? • What was your media mix?

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