Top Mistakes Brands Make While Creating Content Online

1. Top Mistakes Brands Make While Creating Content Online Tingdigital.com.au

2. The Challenge of Creating Good Online Content If you are looking for a creative agency, Sydney has a ton of options. The real challenge, however, comes in when you try to create good, solid content that will work for your brand. A number of brands commit some rather glaring mistakes while doing this. Let’s take a quick look at some of the top errors observed. Tingdigital.com.au

3. Treating Social Media Posts like Ads • Brands are obviously out there to sell things to people. Be it in the form of products or services, a brand would ideally want to talk about their offering. • However, on social media, nobody is interested in listening to your brand message. Many brands forget this and end up talking the way they would on a classified advertisement. • The key lies in disguising your brand message in a more palatable way. Tingdigital.com.au

4. Take a One-Size-Fits-All Approach • Traditional advertising had no other option but to treat their audience as one faceless blob with similar qualities. • In the digital space, you can no longer create the same kind of content for all your different audience segments; nobody is interested in listening to your message if it does not speak to them. • Micro-marketing is the name of the game. You need to break down your audience into different segments and create different content for each of them. Tingdigital.com.au

5. Being Inconsistent • Quality content is all about starting a conversation. It’s only through regular updates that you build a loyal following and this is a process which takes time and effort and any good social media agency in Sydney will attest to this. • Many brands invest a lot of efforts in building such solid content and then abandon it for random periods of time. They then try to restart their pages with new campaigns and are baffled by the poor response. Tingdigital.com.au

6. Failure to Provide Value • At the end of the day, your audience is not on your page to buy your product. They are there for the value you provide in the form of messaging. Many brands forget to provide any value at all. • Your messaging should excite, amuse or inspire your target audience. Only then will you be able to hold their attention and sustain it over a long period of time. • The most successful brands on social media are those that actually fill a gap in people’s lives with their content. Tingdigital.com.au

7. Thank You Tingdigital.com.au