Why Link Building is Important

1. Why Link Building is Important Link building is the process through which you get other web pages to link (hyperlink) to your own website. Search engines crawls the web with the help of links and users navigate the internet through links. These search engines crawls individual pages and your entire website. You can overthrow competition with the help of link building and it has become a very important aspect of digital marketing. As any good digital agency will tell you, a website is only as good as the quality of leads it generates. And your website will only generate good leads if you have strong content back- linking to your website. Till a few years ago, this was a fairly easy process. Generating good links was easy and the quality of the content does not matter. However, things have changed quite a bit since the introduction of the Google Penguin algorithm and since then it has been next to impossible to fool the search engine. These days, marketers have no choice but to build solid leads through the development of good content. And this is the reason why link building has become more valuable than ever before because it generates leads that are extremely relevant. Link building is pretty much the starting point for you once your website is ready and live. Because at this point, your Google ranking will matter the most to you and what matters the most to Google is the quality of the websites that are back-linking to your page. What’s more, link building also helps you divert traffic from other pages onto your page. The key here, as any social media agency in Sydney would tell you, is to get relevant traffic and not just bulk traffic for the sake of it. The aim is to get your website recognized as a valuable portal having relevant and regular traffic. All of these exercises ultimately contribute towards your Google page ranking and will prove to be a very important SEO exercise as well. Link building is an activity that involves careful thought and planning. Many brands make the mistake of focusing on the marketing angle and skip the content generation bit completely. Hiring the services of a good creative agency in Sydney would be the first step towards generating quality content. They will first do a detailed analysis of the kind of audience you want to attract to your website and will then try to figure out their interests and what is the kind of content they usually consume. Based on these insights, the agency will then come up with quality content those appeals to your target audience. The next step would be to submit this content onto sites that can generate strong backlinks for you. Another important consideration at this point would be whether or not the site has the kind of audience you need for your brand. It’s all about relevancy and not about quantity. Link building can work wonders for existing websites as well. It’s all about having the right strategy in place and the right digital partner. Tingdigital.com