Top advertising companies in Mumbai have a unique work culture

1. Top advertising companies in Mumbai have a unique work culture If you are planning a career in advertising and plan on working at an advertising agency Mumbai, you should be well aware of the work culture at these agencies. For starters, you need to understand some norms about the advertising industry at large before exploring agency cultures. Advertising, is a brutal and cutthroat business in general. Unlike other creative industries, there is a massive influx of money and an equal amount of talent out there. People battle it out for top positions at leading agencies and getting into the right place can make all the difference to your career. In such a scenario, there is heavy focus on doing quality work as opposed to concepts like work-life balance. Let’s explore agencies in more detail now. A typical Advertising agency in Mumbai will usually have an extremely competitive environment. You need to understand that the first and primary expectation from you as an employee is to deliver exceptional work. This tends to place massive amounts of stress on regular workers as they struggle to meet goals. And this is true for all levels. Even managers and upper management are focused on satisfying clients as opposed to building strong teams. They are more concerned with employees who can win them pitches and tangibly make a difference to accounts as opposed to strong employees who are exceptional team players. Their work ethic and stress trickles down to all kinds of employees and creates an atmosphere of fear and confusion. In addition, there's also the mindset of chasing all kinds of awards. Many agencies are constantly focused on doing work that will win them trophies and awards and are always looking at ways to bag one of them. This adds more stress and people are expected to sacrifice their me-time to achieve this. All of this adds to a very toxic work culture and not everyone is cut out for such a role. However, things are now changing not only in Mumbai but across the country. A top advertising agency Chennai and other cities may not necessarily be as stressful as it once was these days. People are becoming more mindful of the burnout that agency employees face and a number of policies are being made to curb it. More and more agencies are trying to give their people the time that they need to work, play etc. and this is reflected in everything these agencies do. In fact, the same agencies have started refusing work instead of overburdening their existing workforce. Others have scaled up their hiring so that work gets divided amongst more people now. So, what can you expect from a typical Mumbai agency these days? For starters, you have to understand that it will be stressful. This may not happen every day but there will be days when you may have to work long hours and burn the midnight oil to meet deadlines. But if you are working at a workplace, they will help you balance things out. They will be mindful of the fact that you do have a life beyond work and will try to ensure you get done with your work at a realistic time. They have set up mental health helplines within organizations to help employees access help as and when they need it. You can even come across companies that provide limitless vacation time. Here, depending on your work you may take as many leaves as you want, as and when you need it. People are now encouraged to take time off for their personal needs and to avoid burnout and the side effects of leading such lifestyles. There is still a long way to go but it all comes down to what you are willing to put up with. If you are looking to work at such an agency, make sure you ask them about their culture during the interview process. If they are transparent about their culture and policies, it is usually a good sign and indicates that they are open to communication. On the other hand, if they try to avoid the issue

2. altogether you should investigate further. There are a number of portals online where employees anonymously post about their reviews of their agencies. Go through these posts and educate yourself about the various agencies available in these big cities. All this research will help you understand what exactly you are getting into and will help you make a more informed decision when it comes to finally picking an agency that matches your needs and expectations.