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A digital agency should ideally add value to your marketing plan. But a digital campaign will only be as good as the level of creatives supporting it.
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What A Digital Creative Agency Can Do For Your Brand http://www.ting.in/
Opting for a digital marketing strategy Deciding to opt for a digital marketing strategy for your brand is a massive step for any organization. This specially holds true of brands that wish to go in for a digital first approach. An important decision however is to consider whether you need to switch from your mainline creative agency to a more digital focused one. Let’s look at a few points which should guide you. http://www.ting.in/
Benefits of a digital creative agency Digital creative agencies come with certain inherent benefits - • Better understanding of the content being consumed in the digital space. • Agile with formats, content and creatives. • Specialized in creating richer content that goes beyond static ads. http://www.ting.in/
Qualities of an ideal creative agency • A digital agency should ideally add value to your marketing plan. But a digital campaign will only be as good as the level of creatives supporting it. Here are a few things to consider while picking out an ideal digital creative agency - • Their core strengths should lie in strong creatives that are informed by well researched strategies • They should be able to provide you with rich insights that your mainline agency would be unable to provide • They should be forward-thinking with their approach and resources. Given the dynamic nature of digital, agencies should be able to adapt and evolve. http://www.ting.in/
The kind of content you can expect from your digital agency • Video-heavy content be it ephemeral or traditional long form video content • Personalized communication that speaks exclusively to your target audience • Shorter and more concise, snackable content that is perfect for the digital space http://www.ting.in/
Busting a few common myths about digital creative agencies • They cannot provide serious, actionable content - in many ways, digital creative agencies are doing a far better job than their mainline counterparts. They in fact manage to tailor content to an extent that mainline agencies never could in the past. • They don’t add value to the brand identity - a lot of branding activities now take place in the digital space, in fact, it’s not rare to see startups that completely evolve on social media http://www.ting.in/
Thank You http://www.ting.in/