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Site Traffic

10. Site Traffic. Over 3.2 million unique users access SF Gate each month. Our monthly page views have reached 49 million. Daily unique users are 477,000+. Monthly page views by section*: News: 10 million. Sports: 10 million. Entertainment: 5 million. Business: 1 million.

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Site Traffic

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  2. Site Traffic • Over 3.2 million unique users access SF Gate each month. • Our monthly page views have reached 49 million. • Daily unique users are 477,000+. • Monthly page views by section*: • News: 10 million. • Sports: 10 million. • Entertainment: 5 million. • Business: 1 million. • Technology : 400 k. • Travel: 400 k. • Classified: 2 million. Source: SF Gate Statistical Reports, Jan. 2002. The Media Audit Aug/Sept 2001. Media Metrix 2001 * Does not include all sections. 11/11/02 2

  3. Yearly Growth, Page Views SF Gate traffic has increased 25-50% year-to-year for six straight years! 03/12/03 3 Source: SF Gate statistical reports.

  4. 1 2 3 4 5 6 7 8 9 10 National Reach • Ranked the 6th most visitednewspapersite in the nation. 11/11/02 4 Source: MediaMetrix,Unique Users, Jan ‘02

  5. Local Favorite SF Gate has nearly twice as many users than any other local news site! Rank 1 2 3 4 5 6 7 8 9 Media name SF Gate.com BayArea.com/MercuryCenter.com Examiner.com BayInsider.com ContraCostaTimes.com SFWeekly.com SiliconValley.com EastBayExpress.com SFBG.com Rating 13.3 6.8 5.2 4.2 3.7 3.6 2.7 1.8 1.7 11/11/02 5 Source: The Media Audit, Aug/Sept 2001.

  6. Your connection to the San Francisco Bay Area and Beyond. • SF Gate users are represented throughout the region. • SF Gate reaches well beyond San Francisco. Our audience reaches north beyond the Wine Country and south past Silicon Valley. Source: Media Audit Aug/Sept 2002 Accessed over a 7 day period. 11/11/02 6

  7. At-Work Users • 84% of SFGate users log on at work every week.* These “At-Work” Internet users are a highly attractive demographic group. • Are most likely to visit news sites. • Have a significantly higher household income and are much more likely to authorize company spending. • Are also more likely to visit retail, financial, computer/software and travel sites. • Have positive attitudes toward Internet Advertising. • Daytime on the Internet is prime time for at-work users. • Uses the Internet more than any other medium during the week! ** *Source: Media Audit Aug/Sept 2001 **Online Publishers Association/MBIQ Media Consumption Study, Nov. 2001 11/11/02 7

  8. 61% of SF Gate users arebetween 25-44. 90% of users have attendedsome college. SF Gate users are 82% morelikely to make $100K+ a year thanthe local market average. 118% more likely to have made 5+ purchases online in the last year than the local market average. 34% of SF Gate users are professional/technical workers. 62% more likely to be a business owner/partner/corporate officers than the local market average. SF Gate has a highly educated and affluent audience in theSan Francisco Bay Area. Media Audit Aug/Sept 2001 11/11/02 8

  9. SF Gate Home • The Home Page generates an average of 4 million page viewsper month. • Options of 3 Home Page positions: • Header: 120 x 60. • Body: 220 x 60. • Right column: Marketplace, 46 x 36& includes 80 characters of text. 11/11/02 9

  10. The Chronicle Homepage • The San Francisco Chronicle Homepage gives readers dailynews in the familiar San Francisco Chronicle format. Provides local, national, and world news updated regularly throughout the day. • The San Francisco Chronicle Homepage alone generates 1,500,000 page views per month! • Reach the valuable Bay Area audience with an ad on the frontpage of the Chronicle–online! 11/11/02 10

  11. Technology • The SF Gate Tech section delivers insightful columns, webguides and a variety of special interest pieces to an audience of Silicon Valley insiders and tech-obsessed consumers. • The BizTek Newsletter features the latest in business, finance, and technology news 5 days a week. Also includes the day's closing market numbers and financial tools. 11/11/02 11

  12. Travel • From local guides to the San Francisco Chronicle Travel sections, SF Gate has it all! • 58% of SF Gate users flew abroad in the past 2 years. • 50% took 3+ domestic flights in the past year. • 46% of SF Gate users flew on business. Media Audit Aug/Sept 2001 11/11/02 12

  13. Newsletters • Sponsor one of our popular newsletters, and have your ad delivered to the inboxes of thousands of Sports Fans, Business Professionals, Movie Buffs and more! • SF Gate sends out as many as 300,000 newsletters per week! • Choose from many categories, including: BizTek, The Morning Fix, Top O’ The Bay, New Flicks, 49ers, Raiders, Warriors, Giants, Athletics, Sharks & Snow & Ski. • Newsletter sponsorships are exclusive and appear at the topof the email! 11/11/02 13

  14. BiztekMon-FriDaily Subscribers: 5,492 The latest in business, finance, and tech news 5 days a week. Also includes the day’s closing market numbers and financial tools to help you manage your money better. Newsletters SFGate Top O’ The BayMon-FriDaily Subscribers: 9,515 Faster than the spark of a telegraph, but much less annoying than Times Square, local news, sports, weather, business and entertainment delivered to you anywhere in the world while San Francisco is still sleeping. Drawn from the morning Chronicle and SF Gate exclusives. SF Gate Morning FixMon-FriDaily Subscribers: 22,897 Shamelessly subjective grab-bag of the finest reads/links on SFGate, hand-selected and honed to wry perfection by an actual human, then dispatched like Cupid’s arrow straight in your in-box while you’re in the shower. Sports, Sports, SportsMon-Fri (periodicallyoff season)Daily Subscribers: 61,745 The 49er’s, Raiders, Warriors, Giants, Sharks, and the Athletics. All vital team headlines, linked to the most current stories on SFGate and delivered every weekday fresh to your e-mailbox in digest format. Target one team’s fans or all of them! (Snow/Ski is also available). New FlicksFriDaily Subscribers: 11,166 SF Gate movie reviews and film festival information delivered every Friday morning. 11/11/02 14 Source: SF Gate statistical reports.

  15. Why SF Gate? • No other medium reaches the entire Bay Area like SF Gate. • SF Gate offers a multitude of advertising placements and promotions. • Ranked the 6th most visited newspaper site in the nation. • The #1 content site in the heart of the online world – the Bay Area. • Reach the previously untapped “At-Work” audience. • A loyal audience in a highly desirable market. 11/11/02 15

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