Case Studies

1. Case Studies

2. Samsung Duo Champ – Launch and Promotion • Objective: • Launch & Promotion of Samsung Duo Champ Series Mobile Phones • Challenges: • To push the sales as brand was already launched in the market but sales figure was unsatisfactory • Idea: • Trigger the sales amongst youth • Extensive road shows to cover the market areas • Promotional activities in colleges and malls • TA were engaged through interactive games to provide touch & feel experience of the product and on the spot gifts • Results: • Positive impact of the product amongst the TG • On spot leads and sales • Increased market share

3. Alstom’s Young Engineering Graduate Program (YEGP - 2011) – Alstom Ki Pathshala • Objective: • To create a best ever Young Engineering Graduate Program • To be recognized as a unique value proposition in the industry • Challenges: • To execute 75 days on-going induction program • Planning of daily content of the program • Roping in senior and middle management in the induction program • Idea: • A grooming session for new joiners by top management • Lectures and sessions on industry knowledge by the experts from the industry • Off-site orientation by visiting the live projects like dam building, grid building etc. • Games and activities based on team building, leadership skills, corporate etiquettes etc. • Results: • Executed 2 consecutive years (2011 and 2012) • Won WOW awards in 2011 – Silver category

4. Blackberry – F1 Activity • Objective: • To create brand visibility during F1 race • Challenges: • Not being as a official sponsor of F1 race it was difficult to mark the brand presence around the circuit and venue • Idea: • Marking the entire stretch of 20 KM by using human bannering from Mahamaya flyover till Yamuna Express highway • Complete branding of the one and only way to reach the venue • Branding of the shuttle service buses and branded flag distribution inside the bus • Results: • More than expected brand visibility • Huge impact on the brand registration in visitor's mind

5. Google • Objective: • To make people active & get maximum users on g+ • Establish Google + most preferred networking sites • Challenges: • Changing habit of social interaction of the youth • Competition against popular social networking sites like Facebook, Twitter etc. • Idea: • Campus Activations across 150 colleges – PAN India • Live demonstration and account opening on Google + • Complete branded set up with brand ambassadors to encourage participation instantly • Post activity campaign to reinforce the activity on generated accounts • Results: • More than 1 Lac account with maximum photo uploads created through the activity • Google + was accepted as a competent social networking website

6. Fiama Di Wills • Objective: • Launch of new range of shampoo by making a hair testing zone at high end malls • Challenges: • TG apprehension to get their hair test done publically • Changing habits of using shampoo based on their hair type • Idea: • A special hair testing zone was deployed at high end malls for weekends • Team of 8 promoters and 2 hair experts to interact with visitors • Consumers were given individual prescription by hair experts basis on their test results • Product recommendations by hair experts • Results: • More than 4000 tests done through mall set up • Increased sales and product users through the recommendations of the hair experts

7. You Tube • Objective: • Message to the TA that IPL can be seen LIVE on You Tube • Challenges: • Create awareness in a very short time span by executing multi touch points activity • Result driven activity so that maximum TA can be routed on You Tube • Idea: • Suggested a innovative idea as a solution by placing promoters with laptop on the roof of the branded cars • Promoters were dressed in diverse ways like Senior Manager, Executive, College student to spread the message that IPL is Back on YouTube • High traffic areas and malls were targeted for the promotion • Flash mob activity inside the malls for creating hype

8. Mushky • Objective: • Launch of Mushky menswear collection • Challenges: • Awareness of the opening of 10 stores simultaneously • Creating a event instigating media coverage and word of mouth • Idea: • Press conference for pre-hype • Followed by fashion show with 25 top models and celebrities like Irfan Pathan, Sayed Zulfi , Naveen Sirohi etc. • Live coverage of the event by Fever 104 FM with RJ KhurafatiNitin • Results: • Establish brand awareness with the help of digital as well as print media • Positive word of mouth by the witnessed TA of the fashion walk

9. VLCC • Objective: • Promotion of VLCC daily protect anti pollution range • Challenges: • Small budget campaign • Innovative idea was required to establish the communication and product usage • Idea: • Dipstick across TIER 2 towns like Kanpur, Chandigarh etc. • Based on the result we suggested a solution - a set of promoter’s standing outside the malls and RWA’s faces covered with scarf's • This gesture showed raising voices against increased pollution levels • Promoter’s were distributing leaflets with a effective communication and free sampling of the product as a solution to the concern • Results: • End users had firsthand experience which led to further consumption of the product

10. ITC – Vivel Di Wills • Objective: • Launch of Purifying 3 in 1 Face Wash + Scrub • Challenges: • TG apprehension of using new beauty product • Results: • Over 10,000 consumers were reached which led to increased product users • Idea: • Special experience zone set up at Motilal Nehru College campus during Youth Nexus – DU’s annual college fest • Team of 10 promoters and 2 make-up artists were deployed • Participants were offered face wash as per their skin followed by free make up • Tattoo artist was deployed to make “Vivel Butterfly” for brand recall • Photo shoot opportunity for the participants and a chance of winning the title of “Vivel - Face of the hour” • Special gift hampers with their photographs

11. SN Power • Challenges: • To plan an entertaining event for such a diverse TG – SN Power employees, affiliates their spouse and kids inculcate learning messages of “Safety Awareness For Everyone” • Idea: • A full day family event was organized at Hotel Oberoi, Delhi • Complete ambience was created based on the theme – traffic lanes, barricading, traffic signals etc. • Entertainment games like musical chair, hoopla rings etc. for spouse and kids • The creative's were communicating the slogan of “iTravel SAFE” • A special brand mascot “TOSSOY” was created which was representing transportation safety • Guest speakers also discussed about five golden rules of transportation safety • Results: • Increased awareness and accountability for invitees on the importance of road safety • Objective: • Celebrate Family Day as a part of Transportation Safety Day • Educate and inform SN Power employees about Health, Safety, Security, and Emergency (HSE) preparedness during road business travel • Promote road transportation safety to all SN Power employees including their families, contractors and partners

12. Thank You