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OVERVIEW UNWTO Silk Road Activities: the past and the future

Silk Road Mayors’ Forum, Shiraz, Iran, 19-21 May, 2010. OVERVIEW UNWTO Silk Road Activities: the past and the future. Ms Alla Peressolova UNWTO Silk Road Programme Coordinator  WORLD TOURISM ORGANIZATION (UNWTO). 1993. Silk Road Project. General Assembly

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OVERVIEW UNWTO Silk Road Activities: the past and the future

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  1. Silk Road Mayors’ Forum, Shiraz, Iran, 19-21 May, 2010 OVERVIEW UNWTO Silk Road Activities: the past and the future Ms Alla Peressolova UNWTO Silk Road Programme Coordinator WORLD TOURISM ORGANIZATION (UNWTO)

  2. 1993 Silk Road Project General Assembly Bali, Indonesia

  3. 1994 Historic Samarkand Declaration on Silk Road Tourism 19 countries

  4. Call for “ A peaceful and fruitful rebirth of these legendary routes as one of the world´s richest cultural tourism destinations”

  5. SILK ROAD MEETINGS SILK ROAD MEETINGS

  6. 1st UNWTO & UNESCO Silk Road Meeting, Samarkand, Uzbekistan 1994 Adoption of Samarkand Declaration & Logotype 1st Silk Road Travel Forum, Xián, China 1996 Elaboration of Joint Marketing and Promotion Strategy 2nd Silk Road Meeting, Teheran, Iran 1997 Recommendation of the establishment of a Silk Road Website & Silk Road Tourism Day Workshop within the UNWTO General Assembly, Istanbul, Turkey 1997 Initiative to develop an action plan to link Silk Road Handicraft centers 3rd Silk Road Travel Form, Kyoto, Japan 1998 Familiarization of Silk Road tour operators with Japanese outbound market Silk Road Tour Operators Workshop, Almaty, Kazakhstan 1998 Discussion on the measures to enhance the appeal of the Silk Road´s tourism product 3rd Silk Road Meeting, Tbilisi, Georgia 1998 An action plan to link Silk Road Handicraft centers UNWTO/UNEWSCO Seminar on Tourism & Culture Khiva, Uzbekistan 1999 Adoption of Khiva Declaration 4th Silk Road Meeting, Bukhara, Uzbekistan 2002 Adoption of the Bukhara Declaration & establish- ment of a Silk Road office in Samarkand Workshop within the UNWTO General Assembly Beijing, China 2rd Silk Road Travel Forum, Nara,Japan With UNESCO and APTEC 2003 1997 Decided to establish the Silk Road Project An action plan to link Silk Road Handicraft centers Implementation of inter-regional SR Project, funded by UNDP SR Mayors Forum & SR Investment Forum 2004 Proposal of UN Silk Road City Awards 1st Meeting of the Eminent Persons Group on the Silk Road at the joint initiative of UNWTO & UNDP Madrid, Spain, UNWTO HQ 2008 Silk Road Meeting, UNWTO General Assembly Astana, Kazakhstan 2009 Adoption of Astana Declaration

  7. Astana 2009 Khiva 1999 Bukhara 2002 Samarkand 1994 UNWTO Silk Road Declarations

  8. 2005 2006 2002 PROMOTIONAL PUBLICATIONS

  9. 2001 2005 STUDIES

  10. Silk Road Initiative (SRI) Established in 2003 Involves the participation of the Governments of China, Kazakhstan,Kyrgyzstan,Tajikistan and Uzbekistan

  11. UNCTAD MDGs Regional Cooperation UNDP UNWTO Tourism Trade Investment

  12. United Nations Silk Road City Awards “Future based on Tradition”

  13. Objectives “ To stimulate and encourage quality tourismdevelopment through healthy competitiveness between Silk Road cities” Judging to be undertaken by the Eminent Persons’Group (EPG)

  14. Silk Road City Awards Criteria 1. Culture 45 2. Environment 40 3. Services and Facilities 35 4. City Administration 30 5. Infrastructure 25 6. Social 25 Total Points 200

  15. NEWCOMMITMENT OF UNWTO TO THE SR TOURISM PROGRAMME

  16. SILK ROAD Programme as a truly regional undertaking • Marketing and promotion – raising awareness (fairs, festivals and media) • Capacity building (trainings, seminars, conferences) • Travel facilitation - stimulate dialogue

  17. WORK IN PROGRESS • Partnership with ITB and Fitur – annual SR events – promotional Bazar and B2B • Rally? Marathon? Film Festival? • Consultations with Ambassadors of the SR countries in Europe – JUNE • On-line SILK ROAD community/platform

  18. MY PROFILE

  19. SAVE THE DATE International Silk Road Conference Samarkand, Uzbekistan 8-9 October 2010

  20. www.wordle.net

  21. SR COUNTRIES - INTERNATIONAL ARRIVALS 2008 27% Source: UNWTO

  22. SILK ROAD COUNTRIES’ SHARE IN INTERNATIONAL TOURIST RECEIPTS 20% Source: UNWTO

  23. Thank you خیلی ممنون Ms Alla Peressolova, UNWTO Silk Road Programme Coordinator, WORLD TOURISM ORGANIZATION (UNWTO) Email: aperessolova@unwto.org

  24. Short term action • Strengthen dissemination of visa information – • Silk Road Website • Establish Silk Road Visa Working Group • Standardization of Visa requirements • Undertake a more cost-effective regime for Visas to facilitate greater international arrivals

  25. Medium term action • Greater harmonization of entry requirements • Agree special arrangements with tour operators for genuine Silk Road tourists • Increase the eligibility for obtaining Visas on arrival/ Visa waiver

  26. SILK ROAD is a unique platform for effective regional and intraregional cooperation

  27. International Tourism: back to growth in 2010 Forecast 2010: 3% to 4% change (%) Source: World Tourism Organization (UNWTO)

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