Moscow, 2nd September Martin Schaffer Managing Partner

1. Moscow, 2nd September Martin Schaffer Managing Partner Presentation Moscow 02-09-2008

2. Kohl & Partner is… • Kohl & Partner is an independent and internationally operating consulting company specializing in the leisure and tourism industry • Kohl & Partner is a team of tourism experts in 4 countries (Austria, Germany, Italy and Bulgaria) and 6 offices (Vienna, Villach, Munich, Stuttgart, South Tyrol and Sofia) • Kohl & Partner is the leading tourism consulting company in Austria Presentation Moscow 02-09-2008

3. Quality is our mission Over two decades, Kohl & Partner’s success and reputation have been determined by the quality of its work – nationally and internationally Kohl & Partner is... • the winner of the Austrian Quality Award 2006 • certified according to ISO 9001 Presentation Moscow 02-09-2008

4. Kohl & Partner experts Kohl & Partner‘s competent team of tourism specialists is at your disposal… Presentation Moscow 02-09-2008

5. Kohl & Partner network • Kohl & Partner is member of… • the expert roster of UNWTO World Tourism Organisation • AIEST - Association internationale d‘experts scientifiques du tourisme • HRCA – Hotel and restaurant controller association • IAAPA – International association of amusement parks and attractions • HSMA Europe – Hospitality sales & marketing association Presentation Moscow 02-09-2008

6. Kohl & Partner services Hotel feasibility studies, hotel development & operator selection Feasibility studies and concept development for tourism infrastructure & attractions Tourism master planning Presentation Moscow 02-09-2008

7. Selected references – hotel developments Presentation Moscow 02-09-2008

8. Reference project • Wine & spa resort LOISIUM Hotel • Assistance in the project development • Concept development with an international star architect and other project proponents (room book, catalogue of specifications…) • Pre-Opening responsibility and implementation. • Preparation of the operations- and marketing concept incl. an AVEDA destination wine spa Presentation Moscow 02-09-2008

9. Reference project • Lifestyle art hotel development Riga, Latvia • Development of a strategic business concept incl. positioning concept, product concept, organizational concept and strategic sales and marketing concept • 10-years economic forecast according to the international USALI standard Presentation Moscow 02-09-2008

10. Selected references – tourism infrastructure Presentation Moscow 02-09-2008

11. Reference project • Concept development for a natural lake and spa resort, Fuschl am See, Salzburg • Development of the strategic concept (including vision, positioning, key strategies) • Calculation of profitability and specific action and implementation plan Presentation Moscow 02-09-2008

12. Reference project • Donauauen National Park – Visitor Center Castle Orth, Donau, Lower Austria • Project management and concept development for a national park center with gastronomy, shop and event erena • Development of an operational concept Presentation Moscow 02-09-2008

13. Selected references – tourism master planning Presentation Moscow 02-09-2008

14. Reference project • Tourism Master Plan for the Ruhrtal region, Germany Client: Stadt Hagen / Stadtmarketing Hagen e.V. • Regional marketing plan • Development of an organizational model • Development of a common CI/CD for a better market appearance • Definition of target groups and regional highlights Presentation Moscow 02-09-2008

15. Reference project • Tourism Master Plan Ionian Coast, Albania Client: Austrian Hotel and Tourism Bank • Development of sustainable tourism concept for the region • Evaluation for potential private investors • Situation analysis, vision and development scenarios • Project investment plan, product development, strategic marketing plan Presentation Moscow 02-09-2008

16. Tourism masterplanBashkortostan (RUS) Presentation Moscow 02-09-2008

17. Tourism masterplan Bashkortostan • Tourism master plan for the Republic of Bashkortostan, Russia Client: Ministry for Foreign Economic Relations and Trade • Assessment of the tourism potential in Bashkortostan and classification into tourism clusters • Strategy development (vision, strategies, areas of action, targets) • Detailed action plan regarding tourism infra- and suprastructure, marketing strategies, cooperation, quality improvement… Presentation Moscow 02-09-2008

18. Tourism masterplan Bashkortostan • The following tasks were performed during this project: • Detailed analysis of the status quo incl. • Tourism relevant information • tourism demand and supply • National / international competitors and best practice examples • Relevant trends • Russian tourism market • Tourism SWOT Analysis Bashkortostan • Strenghts and weaknesses • Tourism development potential for Bashkortostan Presentation Moscow 02-09-2008

19. Tourism masterplan Bashkortostan • Development of strategic concept for the Bashkortostan • Tourism development plan for 7 defined clusters • Cluster „Abzelilowski Rajon + Abzakova“ • Cluster „Belorezki & Burzjanski Rajon“ • Cluster „Ufa & surroundings“ • Cluster „Nationalpark Baschkirien – Nugusch – Schulgan Tasch“ • Cluster „Jangantau & environment“ • Cluster „Krasnousolski“ • Cluster „Pawlowski Stausee“ Presentation Moscow 02-09-2008

20. Tourism masterplan Bashkortostan • Marketing strategies • Integrated programs for the tourism development in Bashkortostan • Development of education and training in the tourism field • Development of an investor-friendly environment • Development of professional, organizational structures in tourism • Quality improvement programs • Definition of the next steps Presentation Moscow 02-09-2008

21. Innovative. Integrative. Targeted. Kohl & Partner Wien GmbH Wallnerstraße 3 1010 Vienna martin.schaffer@kohl.at www.kohl.at Vienna – Villach – Munich – Stuttgart – South Tyrol - Sofia Presentation Moscow 02-09-2008