McCormick EMEA 2015 Roadmap: Driving Growth and Innovation

1. McCormick EMEA 2015 Roadmap 2015 VISION $ 1 B NSV by 2015 12% Operating Margin $ 1 billion net sales by 2015 12% Operating Margin “Ignite our passion for flavour” STRATEGIC GOALS 2 4 5 1 3 Accelerate Consumer Growth Transform Industrial ‘Save or Claim’ Expand Footprint Drive Innovation • Build brand loyalty • Drive platform innovation • Increase distribution • Strengthen customer partnership and intimacy • Build customer intimacy superiority • Leverage repeatable success model • Aggressively grow core business • Pursue adjacent growth opportunities • Save: Minimise costs by cutting out all non value-adding activities • Claim: Maximise price to claim full benefit of all activities • Divest or stop: low-margin activities • Expand Core in new geographies • Grow consumer in core & new categories in current geographies • Drive innovation in Consumer and Industrial • Build innovation into organisation / culture CAPABILITIES Increased external awareness Organisational strength Execution excellence Engaging communication WAYS OF WORKING Build a High Performance McCormick organisation Faster decisions Ownership Performance culture

2. 4 Capabilities – Haddenham Operations…. Objectives Guiding Principles Engaging communication Sharing our vision and strategy – verbally, visually and symbolically – by using motivating and believable messages across all of McCormick EMEA • Clarity and focus on growth opportunities • Understanding of roles in delivering strategy • Ongoing visibility of performance vs. strategy • Our key commitment to Engaging Communication: • Haddenham has a defined communication plan that will incorporate the EMEA strategy : • Factory Breakouts/General Meetings • Monthly Team Brief • Weekly half hour engagement meetings ( Quality, H&S, 5S, Food Safety) • Visuals • Factory Entrance TV • VOE / EE Forum Organisational strength Develop the right organisation, populated with strong leaders and high performing teams, with the skills to deliver the EMEA strategy • Have a fit for purpose organisational design • Recruit high quality people • Develop right skill sets for all • Retain talent by focusing on engagement Our key commitment to Organisational Strength: Haddenham has a defined High Performance Strategy that links directly to Capabilities and Organisational Strength (See next slide) 2

3. 4 Capabilities – Haddenham Operations…. Guiding Principles Objectives Execution excellence Putting the right talent and first-time disciplines in place to drive the powerful execution and success we know we can deliver • Reliable processes to measure performance with, against clear & visible objectives • Agree, integrate & prioritise aims across teams • Trust capabilities & intentions of all teams - with increased accountability Our key commitment to Execution Excellence: SC & Ops monthly OGSM Cross Functional Meeting, leadership training on standard model of behaviour (Plan 4 Performance) Increase external awareness We will shift our focus externally to increase our insight (understanding and application of consumer, customer, competitor) to improve our speed to market and enhance our performance • Increase awareness of competitor actions to better differentiate our business propositions • Proactively address consumer and customer needs to build brand loyalty & customer intimacy Our key commitment to Increasing External Awareness: Ensure brands, Consumers and Customers are protected by BEST IN CLASS customer and third party audits (food safety & Quality) 3

4. 3 Ways of Working – Haddenham Operations…. Objectives Guiding Principles Performance culture Create a performance culture where ratings and rewards reflect results • Milestones and targets are clear and individuals understand their contribution towards them • Performance is accurately measured and effectively communicated • People understand that working hard is not the same as achieving results • Individuals take responsibility for making things happen • Challenging ourselves and others to do better is the norm • Goals are delivered Drive ownership Drive an ownership culture within which employees are willing to stand up and be counted • Our key commitment to creating a Performance culture / Driving ownership: • Haddenham has a defined High Performance Strategy that links directly to Capabilities and • Organisational Strength : • Goal Deployment down to operators level • SOP • Defined CI program with agreed out comes and targets • Training and Development aligned to High Performance Cultural Framework 4

5. 3 Ways of Working – Haddenham Operations…. Guiding Principles Objectives Faster decision-making Create a culture of faster decision making with clear accountability and rapid follow up • Decision making levels are clear • We act now • We challenge burdensome processes • We bring solutions to the table - not just problems • Our key commitment to making Faster Decisions : • OGSM Monthly Meeting down to Team Leader lever • Daily production meeting • Weekly Management & Leadership Meeting • CI Programme • VOE / EE Forum activity meetings 5