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2. As we are in 21st century and in year 2018, the e-commerce market has never been so lucrative, with records number of shoppers now preferring to buy online than visiting any brick and mortar store. Here are some of the top trends in the e-commerce world that will be worth watching through out the year. The E-commerce owners or developers can implement the following trends on their website to boost their ROI and grab more potential customer for their online business.

3. Review Marketing • Reviews allow customers to give honest feedback on their experiences with the online retailers, so if there are plenty of high-scoring reviews with glowing recommendations from customers, this will resonate more than one advertisement ever could. • It may seen paradoxical, but retailers who display negative reviews are more often likely to be trusted than those who only show positive feedback, as customer generally appreciate this transparency. • E-commerce retailers should incentivize customers to leave reviews, e.g. by offering a redeemable discount after a review is submitted.

4. User-Generated Content • Just like review marketing makes customers input seem valued, encouraging user-generated content through social media can greatly strengthen the relation between online retailer and customers. • E-commerce site could encourage customers to post their own content on social media and reward them with discount, etc for doing so. • User-generated content is shown to be 20% more influential than any other type of media in influencing e-commerce purchase from millennial.

5. Triggered Emails • E-commerce retailers should avoid bombarding customers with emails for the sake of it, but when an ideal opportunity presents itself to send emails, it ought to be taken. • Emails pertaining to abandoned carts, incomplete transections or dormant custom usually prove effective when sent by e-commerce retailers, as these all help to retain customers who could otherwise have drifted. • Recipients might could see these kinds of triggered emails as a sign that their custom is greatly valued, thus making them more inclined to remain loyal to the retailers.

6. AR And VR • E-commerce Augmented reality and virtual reality are already being used for some e-commerce trailers and they are expected to become even more common place before long. • A prime example of this was the Pokemon Go craze of 2016, when millions used AR technology to ‘catch’ Pokemon in various locations. • In 2018, it is expected that 171 millions people will use VR technology for retail purposes such as virtual tours of sopping centers.

7. Digital Wallet Payments • E-commerce The increases used of smartphones for online shopping has promoted the need for quick and simple digitalized wallet payments. • Its convenience is an obvious plus point, while many e-commerce retailers also provide discount and special offers for digital wallet customers. • 23% of digital wallet payment are made though smartphones, compared to 19% on tablets and 16% via desktop services.

8. Chat Bots • Customers often needs solution long after retailers regular business hours and in todays world, they expect instant answers. • Chat bots on e-commerce retailers website facilitate 24/7 customer support so that queries can be handled without having to wait until the following day. • Customers usually appreciate this live action engagement, especially if their query gets resolved, while retailers benefits for an enhanced reputation.

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