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Volunteer Leadership Learning Series

Volunteer Leadership Learning Series. Maintaining a Healthy Charter Session: Communications 101 Presenter: Tamara Remedios RC'97, RBS'97, RUAA Board Member. Alumni Leaders Resources. Broadcast Emails. Request form available at Ralumni.com/tools Catchy Subject Lines Avoid spam filters

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Volunteer Leadership Learning Series

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  1. Volunteer Leadership Learning Series Maintaining a Healthy Charter Session: Communications 101 Presenter: Tamara Remedios RC'97, RBS'97, RUAA Board Member

  2. Alumni Leaders Resources

  3. Broadcast Emails • Request form available at Ralumni.com/tools • Catchy Subject Lines • Avoid spam filters • Increase open rates • Short text • Keep most relevant info “above the fold” • Call for action, and provide a link • “To register, visit: www…” • Timing is important • Schedule your email with ample time for alumni to take action • Bundle Information • Group multiple events or themes in one email • Better open rate than doing multiple stand-alone emails • Future planning

  4. Alumni Relations Calendar • Request form available at Ralumni.com/tools • Multiple opportunities through the request form: • Broadcast email • Ralumni.com online calendar • All-Alumni events digest email (sent on the second Tuesday of each month)

  5. Print Communications • Newsletter templates coming soon from Alumni Communications • Money-saving pieces: • Postcards, self-mailers • Make use of RUAA marketing materials • Ralumni.com promo cards • Contact information update cards • Info flyers

  6. Third Party Vendor Access To Mailing Lists • Complete vendor info available: Ralumni.com/tools • Three approved mailhouse vendors: • L&M Mailing • Universal • RU Mail & Document services • Print Mailing Data • Alumni Relations staff will run data lists for your constituency • Contact email: RUalumni@alumni.rutgers.edu • Deliver printed pieces to a vendor for labels

  7. Value of Partnering with the Department of Alumni Relations • Coordinated marketing • Timed appropriately w/ other communications • Good stewardship of alumni contact info • Professional appearance • Save $$ by utilizing these resources

  8. Coming in Communications 102 • Use of emerging online social media • Ralumni.com - Dynamic groups coming soon! • Facebook • LinkedIn

  9. Welcome to the RUAA family! *This presentation will be available online at www.Ralumni.com/tools.* Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni. ~ Advancing Rutgers University by engaging all alumni. ~ Questions? Contact Anthony Guido, director of communications, at aguido@winants.rutgers.edu or 732-932-7490 ext. 218.

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