Gaining Support for Risk Communication

1. Gaining Support for Risk Communication Session 13 Slide Deck Session 13 Slide 13-1

2. Objectives 13.1 Discuss different support types and sources. 13.2 Explain fundraising strategies. Session 13 Slide 13-

3. Gauging Support • The level of effort • The campaign duration Slide 13- Session 13

4. Fundraising – A Complex Process • First recognize and accept additional funds are required. • Fundraisers must know how and where to acquire resources. • A fundraising plan guides the effort. Slide 13- Session 13

5. The Fundraising Plan • Fundraising Goal • Money • Human and material resources • Accuracy vital • Motivating factor • Performance measure Slide 13- Session 13

6. Fundraising Factors • How much is actually needed • How much can realistically be raised Slide 13- Session 13

7. Project Budget Considerations • Equipment • Rental space • Utilities • Services • Other fees • Ongoing/recurring costs (leeway) Slide 13- Session 13

8. Fundraising Resources • Fundraising campaign leadership • Solicitors • List of prospective donors • If resources are insufficient: • Enlarge resources to meet the goal • Reduce the budget Slide 13- Session 13

9. Types of Program Support • Cash • In-kind donations • Volunteer resources Slide 13- Session 13

10. Cash • Most versatile • Presents few restrictions • Must be used in support of the project Slide 13- Session 13

11. In-Kind Resources • Donated, but are not cash or volunteer human labor • Can be easier to acquire than cash • Require a smaller financial commitment from donors • Have less of a “bottom-line” impact • Have less resource competition • Can provide valuable tax incentives Slide 13- Session 13

12. Volunteer Resources • People with no money or resources can still help. • Strong goodwill incentives. • Volunteers can be used for almost any aspect of the campaign. • Many options to reach prospective volunteers. Slide 13- Session 13

13. Sources of Support • Individual donors • Business/corporate donors • Small businesses • Foundations • Local, county, State, and Federal government grants • Religious organizations • Civic organizations • Fee generation • Partnerships Slide 13- Session 13

14. Individual Donors • Represent the majority of charitable donations. • 75 − 90% of fundraising typically from individuals. • Each donation is typically small in comparison. • Successful because: • Require smaller financial commitments. • Outreach promotes the project. • Individual donors tend to give repeatedly, and become spokespeople for the cause. • Major donors Slide 13- Session 13

15. Business/Corporate Donors • Second in scope to individual donors. • Many corporations maintain separate gift-giving foundations, but also provide funding outside of these separate institutions. • Business’ motivation guides giving/approach strategy. • Bigger corporations mean bigger budgets, but more competition. Slide 13- Session 13

16. Small Businesses • Exist in every community • Have a much greater stake in community success and viability • Differences between large and small businesses Slide 13- Session 13

17. Foundations • Exist almost exclusively for donating money. • $400 billion in foundation assets in the United States. • All foundations have a mission and program areas: • Types of projects • Types of recipients Slide 13- Session 13

18. Foundation Categories • Community Foundations • Public Foundations • Family Foundations • Private Foundations Slide 13- Session 13

19. Government Grants • Exist at all government levels. • Perpetual but unpredictable. • Finding grants is challenging. • Grants address specific program areas. Slide 13- Session 13

20. Religious Organizations • Every community is served by religious organizations. • Most have national offices as well. • Often a great source of volunteer support. • Effective for projects with disadvantaged groups. • Churches are often able to provide venues. Slide 13- Session 13

21. Civic Organizations • Kiwanis, Elks, Rotary, Jaycees. • Make grants in the communities where they operate. • Can help introduce fundraisers to other community stakeholders who are potential funders. Slide 13- Session 13

22. Fee Generation • Can ensure steady income if permitted. • Product/service is offered to lure donors. • “Suggested donation” fees are an option. • Fee generation alone has provided sustainability to many projects. • Requires creativity. • Can make the organization feel “self-supporting.” Slide 13- Session 13

23. Partnerships • Community stakeholders each benefit from reduced vulnerability. • Skills and resources may be pooled. • Partnerships can provide unique access. Slide 13- Session 13

24. Implementing a Fundraising Strategy • Always begin with “low-hanging fruit” • Family, friends, employees, volunteers, vendors, board, etc. • Important that donors feel those close to the organization are willing to invest/show support. • Vendors can be a great source of support, if allowed. Slide 13- Session 13

25. Fundraising Strategy Factors • Timing • Amount of funding required • Available resources • Profile of project • Fundraising environment • Sequence (of asking different sources) • Values (vis-à-vis fundraising methods) • Legal and regulatory issues Slide 13- Session 13

26. Approaching Individuals • Must be identified/approached • Extensive range of possibilities • Key factors: • “Someone I know” • “Have volunteered at the organization” • “Asked by clergy” • “Read or heard a news story” • “Asked at work” • Others Slide 13- Session 13

27. Methods to Approach Individuals • Direct mail • Special events or activities • Internet fundraising • Telephone solicitation • Door-to-door solicitation • Planned gifts • Workplace appeals • Advertising Slide 13- Session 13

28. Major Donors • Require special tactics • Deserve special attention • Should be approached by senior executives • Deserve professionally formatted materials Slide 13- Session 13

29. Corporations/Small Businesses • Corporations • Personal connection helps. • Creativity in determining connections. • The interaction is a business proposition as much as a philanthropic gesture. • Should be something offered in return. • Fundraisers must “sell” their organization, good reputation. • Fundraisers must investigate the donor. Slide 13- Session 13

30. Corporations/Small Businesses • Small Businesses • Should never be neglected because they are “small.” • Donations are likely to be smaller, but easier to secure. • Donor interests are more focused. • Need for personal relationships is great. Slide 13- Session 13

31. Foundations • Need to have the following to approach: • Good research • Great proposal • Time • Must be a good match. • Must know interests and intentions. Slide 13- Session 13

32. Government Grants • Government funding is rarely indiscriminant. • Fundraisers must get creative with programmatic vantage points of their projects. • Government agencies are strict with guidelines. • For NGOs – eligibility requirements can pose obstacles – partnerships can help. Slide 13- Session 13

33. Religious Organizations • Large ones operate much like foundations. • Restrictions may be specific. • Some NGOs restrict religious donations. Slide 13- Session 13

34. Civic Organizations • Speakers/guests are opportunity to connect. • Public Relations Team. • Opportunity to meet local business owners and representatives. • Donations • In-kind Slide 13- Session 13