Powered by Learning

1. Powered by Learning John Schoenstein Value Based Campaigns Microsoft Learning

2. Value-Based Campaigns IT Careers Relevant Skills Certification Microsoft Optimization H1 FY09 Q2 FY09 SQL08 WS08 Q1 FY09 Second Shot Q1 FY09

3. Certification Drives Satisfaction eLearning Microsoft Training and Certification Certifications Instructor-led Training Engagement Sat Correlation

4. Certification Driving Growth What if we could harness the growth in cert to drive growth in core business?… CW Growth Cert Growth

5. Launch: Second Shot • Marketing Goals • Grow Unique Individuals certified • Encourage existing MCPs to take next step in their certification • Fill the certification pipeline with New Entrants • Drive exam volume and revenue • Keep Second Shot Fresh • New FY 09 Strategies/Tactics • Integrating Value Of Certification : Imagery, Messaging – Target: New Entrants • Wider Net: Launch Academic (Sept 15th) Worldwide • Deeper Emerging Market Focus – (i.e. BRIC) • Keep SS Fresh – Promotional Pop in Q2 • Air Cover: Pushing for Managed Status for Q2 – Q4 • Ride the Trains: Integration in BG Campaigns • Connecting Dots: Integration in MSL Campaigns Refresh (VOC): In Market: Aug 5, 2008 – June 30, 2009

6. Microsoft Optimization Model Basic Standardized Rationalized Dynamic People  Process  Technology Uncoordinated, manual infrastructure “We fight fires” Managed IT Infrastructure with limited automation “We’re gaining control” Managed and consolidated IT Infrastructure with maximum Automation “We enable business Fully automated management, dynamic resource usage , business linked SLAs “We’re a strategic asset” Core Infrastructure Application Platform Business Productivity Infrastructure

7. CPLS Readiness and Engagement Technical 1. Learn about Microsoft Optimization 2. Connect to Microsoft Inbound 3. Drive outbound Marketing and Sales 4. Connect to Microsoft Sales Field Sales/Marketing http://www.microsoftio.com/osc www.mslcampaignfactory.com

8. Resources • Learn about Optimization • www.microsoft.com/optimization • Partner Marketing • https://training.partner.microsoft.com/plc • www.microsoftio.com • Optimization Sales Connection Tool: • http://www.microsoftio.com/osc • All these links will be available at: • www.mslcampaignfactory.com

9. Free Software Offer 15,000 fully-licensed copies of Windows Server 2008 Standard Edition combined with select courseware Register Today: www.cplsmarketinginitiatives.com Download Resources: www.mslcampaignfactory.com Attend Free Sales Training - “How to Close the Deal with the Free Software Offer” http://www.mslcampaignfactory.com/salestraining.aspx June 16, 2008 December 31, 2008* *While Supplies Last

10. Free Software Offer LATAM currently has 27 partners registered that have purchased 64 units. There are 842 remaining! MS has sent these 27 partners 1,294 leads since June 16 June 16, 2008 December 31, 2008* *While Supplies Last

11. SQL 2008 Launch In September Microsoft will launch SQL Server 2008 – MSL is ready with a great list of offers, courseware and exams to get your community excited and trained Register to host Community Launch Events: http://connect.microsoft.com/InvitationUse.aspx?ProgramID=2437&SiteID=544&InvitationID=SQCP-KFPC-7BMB Start teaching First Look Clinics & Hands-on-Labs (6156, 6157, 6158) http:// cwlibrary.mslearn.net Get ready for the SQL 2008 Free Software Offer in November! September 2008 June 2009 *While Supplies Last

12. 2008/2009 Partner Sales and Marketing Rewards Program Detailed Announcement in Late August Grand Prizes: 2 Next-Generation Classroom Makeovers! Volume & Growth Based Rewards 17 Machines! Focus: Windows Server, SQL & MS Optimization Bonuses for Driving Quality and More Lots of Quarterly & Semi-Annual Prizes! Quarterly and Semi-Annual Prizes per Region, End-of-Year Worldwide Prizes May 31, 2009 July 1, 2008

13. SATV Re-Enrollment • High-profile customer referrals • Up-sell business opportunity • Microsoft endorsement Enroll or Re-Enroll in the SATV Program for 2008-2010 Today! Visit: https://partner.microsoft.com/global/program/competencies/40012151 September 30, 2008 August 20, 2008

14. Call to Action • Get Trained on Microsoft Optimization • Talk the talk of Microsoft Optimization • Connect to Microsoft’s Marketing Activities • Enroll in the Campaign - MSL’s Skills Optimization Partners List • Involve your sales and marketing teams • Marketing Tools, Sales Playbook, training in August • Look for opportunities to connect to customers through MS Field Sales Teams http://www.mslcampaignfactory.com/

15. Thank You

16. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.